Summary: Position Overview:The Business Development Manager is a newly created, field-focused sales role responsible for driving distribution, visibility, and velocity of IJW Spirits' brands across on- and off-premise accounts. This role leads direct selling efforts, executes against brand objectives, and educates both trade partners and consumers. Success in this position requires a competitive, self-starting mindset, strong discipline, a sense of urgency, and a relentless focus on winning in the market.
We are hiring Business Development Managers in the following markets: Northern California, Southern California, Dallas, Miami, and New York.Job Responsibilities:- Direct Sales Execution:
Sell IJW brands directly to On and Off-Premise customers, recruit consumers through education and sampling, sell in distribution, secure menu placements, establish back-bar placement, ensure shelves are set to standard and achieve targeted display execution. - Off Premise Velocity Building:
Execute brand building in targeted accounts, educate staff and buyers, evaluate pricing strategies, brand positioning, visibility and brand promotional merchandising. - On-Premise Velocity Building:
Develop strong relationships with bartenders, bar managers, waitstaff and owners to drive drink features, cocktail menu placements, staff advocacy and education and build sustained brand pull-through. - Marketplace Leadership:
Operate with urgency and discipline to out-execute competition, identify performance gaps and ensure opportunities are maximized in assigned territory. - Distributor Partnership and Education:
Work closely with distributor sales teams to prioritize activities, lead by example in the field and ensure consistent execution against agreed-upon goals. Be present and visible in the market. Attend and motivate distributor personal at General Sales Meetings - Pricing & Competitive Awareness:
Maintain a strong understanding of competitive pricing strategies and consumer dynamics to adjust to drive volume. - Programming & Activations:
Plan and execute tastings, promotions, educations, events, ride-withs, and market blitzes that generate results, earn distributor support and build long-term brand momentum. - Reporting & Accountability:
Utilize provided systems to track performance, distribution and executional wins, and provide clear market intel and insights to sales and marketing leadership.
Qualifications:- 3-5+ years of experience in spirits sales, brand development, or field marketing
- Proven success selling directly to On and Off-Premise accounts
- Strong understanding of the three-tier system
- Demonstrated ability to execute brand standards consistently and without compromise
- Experience working with distributor partners and leading from the field
- Ability to thrive in a fast-paced, performance-driven environment
- Be able to motivate and inspire stakeholders (team members, distributors, customers, influencers, consumers)
- Valid driver's license and ability to travel extensively within assigned territory
Knowledge, Skills and Abilities: - Deep knowledge of the spirits category, competitive set, and on/off-premise dynamics
- Exceptional selling, negotiation, and relationship-building skills
- High level of industry curiosity, discipline, personal accountability, and attention to detail
- Strong work ethic with the "do-the-work" mindset
- Ability to "find a way", prioritize, execute, and deliver results with limited supervision
- Confident communicator with the presence to influence customers and distributor partners
- Comfortable being measured by execution and results. Be competitive.
- Be a good teammate!
Benefits:- 401(k) with matching
- Health, dental, vision insurance
- Health savings and flexible savings account
- Short-term and long-term disability insurance
- Paid time off
- Referral program
- Life insurance
