Brand Experience Manager - Sonic

Inspire Brands, Inc. • $90K — $110K *
Atlanta, GA 30349In-Person
Hospitality & Recreation
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Hospitality, or related field; MBA preferred.
  • 5+ years of experience in brand experience, strategy, consulting, or similar role, preferably in the restaurant or hospitality sector.
  • Strong knowledge of brand management and customer experience principles.
  • Excellent communication and interpersonal abilities.
  • Proven leadership skills in motivating cross-functional teams.
  • Analytical mindset with proficiency in data interpretation and decision-making.
  • Advanced skills in Excel and PowerPoint; experience with analytics tools such as Tableau or Power BI.

Responsibilities

  • Develop and implement a brand value strategy and roadmap aligned with business objectives.
  • Lead brand experience roadmaps for growth initiatives that meet sales targets.
  • Collaborate with cross-functional teams for smooth execution of market strategies.
  • Oversee design and execution of market tests across various parameters.
  • Utilize data analytics to gauge success and drive continuous improvement.
  • Create and deliver executive-level presentations to communicate strategy and progress.
  • Manage large-scale projects, ensuring timelines are met and teams are motivated.

Benefits

  • Opportunities for professional development and career advancement.
  • Engagement with cross-functional teams across the organization.
  • Access to cutting-edge data analytics tools and resources.
  • Collaboration with senior leadership to shape strategic initiatives.
  • Dynamic environment that encourages innovation and creativity.
Full Job Description

TheManager, Brand Experience (Value),plays a crucial role in shaping and driving sustained sales and brand growth for both the brand and franchisees. This individual is expected tooperateas ahandsonleader - setting direction, influencingcrossfunctionalpartners, and motivating teams to deliver againstlongrangegrowthobjectives.

More specifically, this roleis responsible forleading the identification, development, and execution of strategic growth initiatives that enhance theSonicbrand experience. These initiatives may span the full ecosystem, including menu and culinary innovation, delivery and digital experience, loyalty, promotions, ecommerce, and pricing. The Manager will work closely with the Director of Brand Experience Strategy and serve as a primary point of integration across Inspire Brandsshared services teams.

Duties and Responsibilities:

  • Develop and execute a comprehensive brandvaluestrategyand roadmapthat aligns with the restaurant's values, mission, and businessobjectives.

  • Owns and leads brand experience roadmaps for the discovery, testing, and launch of high impact growth initiatives aligned to salestarget.

  • Collaborate with cross-functional teams, includingSupply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics, and Consumer Insights to ensure seamless go to market execution

  • Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including testobjectives, test/control design, KPIs, and performance evaluation.

  • Utilize data and analytics to track the success of brand experience initiatives and make data-driven decisions for continuous improvement.

  • Develops and delivers executive level presentations that clearly communicate strategy, progress, risks, and recommendations to senior leadership

Requirements:

  • 4 Year Degree /BachelorsIn Marketing, Business, Hospitality, ora related field.(MBA preferred)

  • 5+ years of Proven experience in a similar role within abrand experience, strategy, consulting or relatedfunction, preference within the restaurant or hospitality industry.

  • Strong understanding of brand management, customer experience, and marketing principles.

  • Excellent communication and interpersonal skills.

  • Ability to lead and inspire cross-functional teams.

  • Ability to quickly develop deep knowledge of the QSR industry, consumer behavior, and performance metrics

  • Analytical mindset with the ability to interpret data and make informed decisions.

  • Ability to create and present strategies in partnership with Director to senior leadership and manage large scale multifaceted projects.

  • Project management experience with ability to drive on time delivery and motivate peer to peer.

  • Advancedproficiencyin Excel (e.g., pivot tables, SUMIFS, INDEX/MATCH) and PowerPoint (executive storytelling)

  • Experience using Tableau, Power BI, or similar analytics platforms toselfserveand analyze data


About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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