The Associate Product Manager (APM), Surgical, is responsible for supporting the development and execution of strategies and tactical plans for the Surgical portfolio, aligning to the broader short and long-term US marketing strategy. This position collaborates with cross functional teams such as Product Development, Sales, Legal, Regulatory, Medical Education, Sales Training, Reimbursement, Medical Affairs, and Finance to ensure the product/brand/product line remains relevant to US customers and that all initiatives support the product/brand promise.
The Associate Product Manager assists in coordinating initiatives, gathering and synthesizing inputs, preparing materials, and tracking deliverables to ensure programs and communications support the product/brand promise and adhere to internal processes and compliance requirements.
What you'll be doing- Develops into process, product, and business expert who serves as an advisor and key support for internal cross-functional teams and sales channels.
- Supports analysis of product/brand performance, trends, market conditions, competition, customers, channel partners, and other relevant market factors to support internal analysis, forecasting, reporting, and strategic planning activities.
- Assists and supports the definition, analysis and refinement of product/brand content, overall commercial execution and support, and comprehensive tactical plans.
- Supports development of business objectives and product/brand strategies for the product/brand that aligns with business strategy.
- Accountable for partnering with Product Managers and Cross Functional Teams to develop portfolio and product level content, including creation, consolidation, conveyance, and maintenance of messaging.
- Includes value propositions, talk tracks, and content to support broad portfolio conversations at customer, patient, sales reps, surgeon, and internal teams to address evolving organizational needs.
- Contributes to product launch plans, including but not limited to surgeon development, positioning, pricing, targeting, forecasting, expense budgeting, training, campaign and content development.
- Creates engaging marketing solutions, programs and tools (presentations, educational materials, selling materials, tradeshow content, digital assets and campaigns, etc.) to create value and support the needs of the sales team, aligning these to organizational priorities, budget, and needs assessment.
- Manages and takes ownership of content routing through internal review process and systems, developing strong working relationships with RA, Compliance, Clinical and Legal content reviewers.
- Partners with medical education, upstream marketing, clinical, and professional affairs to support education programs, VOC initiatives, and clinical data generation.
- Supports on-site and field-based medical education, sales training, conferences, customer engagements and other events as needed.
- Takes ownership of and manages activities of third-party vendors, from concept to execution, ensuring quality delivery of contracted services.
- Acts with integrity and ensures compliance with legal and regulatory requirements.
Education and Experience- Bachelor's degree in marketing or related field.
- 2+ years marketing experience in medical device companies.
- Experience in Surgical, spine, or ortho markets preferred.
- Ability and desire to work in an extremely entrepreneurial environment with moderate supervision.
- Strong communication skills: persuasive, engaging, and clinical credible presenter to both internal and external audiences.
- Organized, and process driven with strong project management skills.
- Strong leadership attributes: optimistic, accountable, self-aware, self-motivated, strategic.
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