PepsiCo

Associate Marketing Manager - GATORADE Innovation & Planning

PepsiCo • $75K — $122K *
Mississauga, ON L4T 0A1In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; Business degree preferred.
  • 3+ years of relevant marketing experience.
  • Proven track record of delivering results through effective collaboration and consumer insight.
  • Self-starter with urgency and entrepreneurial spirit.
  • Champions innovative ideas for brand leadership in the marketplace.
  • Exceptional collaboration and communication skills for internal and external partnerships.
  • Savvy team player; adept at overcoming challenges in a fast-paced environment.
  • Background in sports is a plus, with understanding of competitive sports.

Responsibilities

  • Lead development and execution of Integrated Marketing Campaigns for Gatorade Sublines.
  • Foster a collaborative environment with agency teams for impactful execution.
  • Support Long-Term Planning Cycle, including Brand Growth Strategy and Innovation Pipeline.
  • Partner with various teams to ensure effective customer engagement and execution.
  • Drive brand plans to meet business targets for volume and profitability.
  • Collaborate with US and Global teams for shared learning and strategic alignment.

Benefits

  • Opportunity to shape marketing strategies for an iconic brand.
  • Collaborative working environment with diverse professionals.
  • Access to a comprehensive training and development program.
  • Involvement in long-term brand growth strategies.
  • Engage in a fast-paced and dynamic work environment.
Full Job Description
Overview

Do you want to help shape the future of one of the world's most iconic brands? We're looking for a passionate Associate Marketing Manager to lead the growth of Gatorade's expanding portfolio. In this role, you'll develop and execute marketing strategies for Gatorade's sublines, helping attract new consumers, unlock new occasions, and extend the brand beyond traditional sports into the broader world of hydration.

As a driven leader, collaborator and strong brand marketer, you will be responsible for building consumer centric marketing programs, acting like an owner and ensuring strength of execution to deliver both short-term and long-term results. This position reports to the Sr. Marketing Manager of GATORADE Strategy & Innovation.

Total Compensation: $75,300 - $122,760

Responsibilities

  • Lead the development and execution of Integrated Marketing Campaigns across Gatorade Sublines to acquire new consumers to the Gatorade Portfolio
  • Foster collaborative working environment for a comprehensive agency team (Media, In-Store, Creative, PR) and lead the team to deliver impactful execution on time and on budget
  • Support the Sr. Marketing Manager with the Long-Term Planning Cycle inclusive of Brand Growth Strategy, Innovation Pipeline & Business Reviews
  • Partner with Sales Strategy, eComm, Field Marketing, Food Service and Shopper marketing to ensure strong customer pull-thru and executional excellence for all Powders programming
  • Effectively lead and deliver against brand plans to meet key business targets (volume, gross sales, profitability, equity)
  • Wire & collaborate with the US and Global groups as needed to ensure shared learning and strategic alignment


Qualifications

  • Minimum of Bachelor's Degree (Business degree preferred).
  • 3+ years of relevant marketing experience
  • Proven track record of delivering results through best in class collaboration, consumer mindset, complex problem solving
  • Self-starter with a high sense of urgency and entrepreneurial spirit.
  • Demonstrates and champions innovative ideas that position the brand for leadership in the marketplace
  • Exceptional collaboration and communication skills to partner effectively internally and externally to deliver results
  • Business a savvy, opportunity seeking team player even when dealing with obstacles in a fast-paced environment
  • Sports background is an asset (understanding of & history of playing competitive sports)


This posting is for an existing vacancy.

About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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