PepsiCo

Associate Manager, Social Strategy

PepsiCo • $93K — $156K *
Purchase, NY 10577In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years in social media content creation or content marketing, preferably for a Fortune 500 company.
  • Strong communicator with the ability to tailor messages for diverse audiences and influence stakeholders.
  • Proven track record in developing innovative content strategies for platforms like Instagram, TikTok, and LinkedIn.
  • Experience working collaboratively with cross-functional teams and external partners in creative production.
  • Familiarity with influencer partnerships, from briefing to co-creation, is advantageous.
  • Good understanding of content workflows and digital publishing tools in a fast-paced setting.
  • Agency experience is beneficial but not a requirement.

Responsibilities

  • Manage content development for PepsiCo's global social channels from inception to execution.
  • Create detailed content briefs aligned with key campaigns and ensure cohesive messaging is carried through to final creative pieces.
  • Work with content studios, producers, and influencers to deliver high-quality multi-channel content.
  • Collaborate with various internal departments to ensure all content meets strategic and brand standards.
  • Identify storytelling opportunities to ensure brand consistency across communication channels.
  • Contribute to global content calendars and workflows to streamline editorial planning.
  • Use performance analytics to drive content decisions and optimize audience engagement via data insights.

Benefits

  • Comprehensive health and wellness benefits including medical, dental, and vision plans.
  • Employee assistance program and various insurance options including life and disability.
  • Generous paid time off policies which include parental leave and vacation.
  • Defined contribution retirement plan to support long-term financial needs.
Full Job Description
Overview

PepsiCo is seeking an Associate Manager, Social Strategy to help drive content development for PepsiCo's global social channels and advance our corporate storytelling through always-on, audience-first content and strategic corporate social influencer partnerships. This role shapes platform-native narratives that translate business priorities and corporate reputation initiatives into compelling social content, partnering closely with agency partners, content strategists, paid media specialists, influencer partners, and key internal stakeholders.

Responsibilities

  • Manage end-to-end content development for PepsiCo global social channels
  • Develop clear content briefs for key moments, campaigns, and priority stories; ensure messaging and objectives are carried through to final creative
  • Partner with content studio teams, producers, editors, and external vendors to execute high-quality content across channels, including co-created influencer content when applicable
  • Collaborate with internal partners (e.g., Communications, Corporate Affairs, Legal, Brand Communications, Paid Media, and agency teams) to ensure content is on-strategy and aligned to corporate and brand standards
  • Identify opportunities to connect storytelling across channels, ensuring consistency in brand voice, tone, and visual identity while optimizing for each platform, including coordinated distribution plans for content
  • Support editorial planning by contributing to global, cross-functional content calendars and workflows
  • Collaborate cross-functionally with internal partners to understand priorities, gather inputs, and shape how stories are told through social-first content
  • Make data-driven content decisions by using performance analytics (views, engagement, conversions, retention, search queries, and audience segments) to identify what's working, prioritize high-impact topics, and continuously optimize content based on measurable outcomes
  • Support the development and execution of corporate social influencer partnerships (e.g., thought leaders, creators, and trusted community voices) that amplify priority narratives and reputation initiatives across platforms

Compensation and Benefits:
  • The expected compensation range for this position is between $93,500 -$156,450.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • 5-7 years of experience in social media content creation, influencer/creator programming, or content marketing for a Fortune 500 company in-house or at an agency
  • Highly effective communicator with strong editorial judgment, able to synthesize complex inputs, tailor messaging for diverse audiences, and influence stakeholders while navigating a matrixed organization
  • Demonstrated ability to develop innovative, audience-centric content strategies across platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit, X)
  • Experience collaborating across cross-functional teams and managing external creative/production partners and legal reviews
  • Experience supporting influencer/creator partnerships (briefing, co-creation, feedback cycles, deliverable management, and performance learnings) is a plus
  • Familiarity with content workflows, editorial governance, and digital publishing and reporting tools in a fast-paced environment
  • Agency experience is a plus but not required


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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