Brilliant Earth

Associate Director, Public Relations

Brilliant Earth • $90K — $130K *
US-AnywhereRemote in United States
Retail & Consumer Goods
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 7-10 years in brand marketing and public relations, particularly in a D2C retail environment
  • Proven success in developing and executing large-scale retail brand initiatives
  • Established media connections with a robust history of successful PR campaigns
  • Experience in luxury or premium brands within an omnichannel framework
  • Exceptional strategic thinking and analytical capabilities
  • Expertise in managing celebrity and influencer partnerships
  • Excellent written and verbal communication skills
  • Strong leadership abilities to inspire cross-functional teams
  • Capacity to manage multiple projects in a fast-paced setting
  • Commitment to workplace respect and inclusion
  • Passion for sustainability and social responsibility
  • Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred

Responsibilities

  • Develop and implement comprehensive PR strategies for brand awareness
  • Cultivate relationships with media, influencers, and editors to secure coverage
  • Manage PR agencies, including oversight of reporting and gifting initiatives
  • Collaborate in planning and executing events like product launches and promotions
  • Partner with leadership to define and communicate brand positioning
  • Create consistent brand messaging across consumer touchpoints
  • Oversee the development of integrated marketing campaigns to drive engagement
  • Lead retail marketing strategy and new showroom activations
  • Manage budgets for retail marketing and PR while monitoring performance for improvements

Benefits

  • Career growth opportunities with regular feedback and training
  • Work with a diverse and mission-oriented team in a sustainable industry
  • Lifestyle Spending Account for wellness-related expenses
  • Company-sponsored continued education and tuition reimbursement
  • Attractive employee discounts on jewelry
  • Mental wellness resources and 24/7 access to counseling
  • Volunteer opportunities and community support initiatives
  • Comprehensive medical, dental, and vision plans with early coverage
  • Generous 401k match to aid in future savings
  • Paid time off to recharge and parental leave for new families
  • 100% employer-paid disability and life insurance
  • Pre-Tax commuter benefits
Full Job Description
Associate Director, Retail Brand Marketing & Public Relations

Position Overview:

Brilliant Earth is seeking a dynamic leader to oversee public relations initiatives. This role will be responsible advancing our mission and promoting our brand values through strategic media relations and external communications. The ideal candidate has demonstrated experience as a strategic marketing and PR leader who has conceived, executed, and maintained public relations, corporate communications, and event planning for premium consumer brands, with a strong focus on both physical retail environments and broader brand storytelling.

Key Responsibilities:

Public Relations & External Communications:
  • Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission
  • Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage
  • Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting
  • Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions

Brand Leadership:
  • Partner with senior leadership to define and communicate brand positioning that resonates with target audiences
  • Develop and maintain consistent, compelling brand messaging across all consumer touchpoints
  • Oversee the development of integrated marketing campaigns that drive traffic, sales, and brand affinity
  • Create engaging PR materials, press releases, and content that support both retail and PR initiatives

Retail Brand Strategy & Experience:
  • In partnership with the VP of integrated marketing and Director of Visual Merchandising, serve as a key contributor in developing and articulating a comprehensive retail brand marketing strategy aligned with overall business objectives
  • Lead the activation of brand marketing initiatives in prioritized physical showrooms, including the successful launch of new showrooms.

Operational Management:
  • Develop and manage budgets for both retail marketing and PR, ensuring optimal allocation of resources
  • Monitor campaign performance, measure key indicators, and provide insights for continuous improvement
  • Foster a culture of creativity, innovation, and accountability within the marketing department
  • Lead and mentor team members, providing guidance and development opportunities

Qualifications:
  • 7-10 years of experience in brand marketing and public relations, with significant experience in a D2C retail environment
  • Proven track record of developing and leading retail brand executions at scale
  • Established media relationships and successful PR campaign history
  • Experience working with premium or luxury brands in an omnichannel environment
  • Exceptional strategic thinking, problem-solving, and analytical skills
  • Experience identifying and successfully executing celebrity, influencer and brand partnerships
  • Outstanding written and verbal communication abilities
  • Robust leadership skills with the ability to inspire and guide cross-functional teams
  • Ability to effectively balance multiple projects simultaneously in a fast-paced environment
  • Commitment to respect and inclusion in the workplace
  • Passion for sustainability, ethics, and social responsibility
  • Bachelor's degree in Marketing, Communications, or related field; advanced degree is a plus

What We Offer:
  • Career Growth. We want to see you sparkle! Through regular 1-1's with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations!
  • Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here!
  • Lifestyle Spending Account. At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more!
  • Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
  • Employee Discounts. As an employee at Brilliant Earth, you'll receive a generous discount on our jewelry.
  • Mental Wellness Perks. We offer access to mental health resources, such as self-care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling!
  • Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.
  • Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month!
  • 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
  • Paid Time Off. We know it's important to recharge and relax
  • Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions.
  • Disability and Life insurance. 100% employer-paid.
  • Pre-Tax Commuter Benefits


About Brilliant Earth

Brilliant Earth is a San Francisco-based company that specializes in ethically sourced fine jewelry. The company was founded in 2005 by Beth Gerstein and Eric Grossberg, who were inspired by their own frustrating experiences trying to find conflict-free engagement rings. Brilliant Earth offers a wide range of jewelry, including engagement rings, wedding rings, and fine jewelry, all of which are made with ethically sourced materials. The company is committed to sustainability and social responsibility, and donates 5% of its profits to communities impacted by the jewelry industry. Brilliant Earth has showrooms in San Francisco, Los Angeles, Boston, Chicago, and Denver, and also sells its products online.
Learn more about Brilliant Earth
Size
500 employees
Market Cap
$367 million
Industry
Retail & Consumer Goods
NASDAQ
BRLT
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Brilliant Earth

More Retail & Consumer Goods Jobs

Find similar Associate Director, Public Relations jobs:

NationwideRemote