Description of the Position:

The Associate Director, One-Time Donor Marketing leads donor engagement, retention, and revenue growth across the One-Time Donor (Annual Giving) portfolio, and reports into the Director, Segment Marketing. The role is responsible for developing and executing marketing strategies that strengthen donor relationships and maximize lifetime value.

This position provides strategic and operational leadership for the One-Time Donor Marketing portfolio, overseeing planning, execution, optimisation, budget management, and team leadership. The Associate Director works closely with cross-functional partners and external agencies to deliver integrated, donor-centric programs that support Foundation revenue goals, donor experience objectives, and organisational priorities.

Key Responsibilities

You will:

Portfolio Strategy & Growth
• Lead the marketing strategy for Annual Giving, Product Marketing (Symbolic Giving) and Lead Generation, including acquisition, retention, stewardship, reactivation, and donor value growth.
• Develop annual strategic plans, performance frameworks, and KPIs aligned to organisational goals.
• Identify opportunities to improve donor journeys, engagement, retention, and lifetime value.
• Provide strategic oversight of key donor segments, including active, high-value, new, and lapsed donors.

Campaign Leadership
• Lead execution of marketing campaigns across direct mail, email, digital, social, and other channels.
• Oversee campaign strategy, audience segmentation, briefing, creative development, execution, testing, and performance analysis.
• Monitor portfolio and campaign performance across revenue, engagement, retention, and efficiency metrics.
• Foster a test-and-learn culture focused on improving campaign effectiveness, donor experience, and operational efficiency.

Financial Management
• Manage portfolio and campaign budgets, including planning, forecasting, spend tracking, and reporting.
• Evaluate investment opportunities and recommend resource allocation to support revenue and engagement goals.

People & Partner Leadership
• Lead, coach, and develop a high-performing team of four direct reports.
• Set priorities, manage workload and capacity, and support professional growth through regular feedback and development.
• Build strong relationships across Marketing, Philanthropy, Analytics, CRM, Digital, Creative, Operations, Finance, Legal, and external agency partners.

Qualifications:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:
• 7+ years of progressive marketing experience, including leadership of integrated, performance-driven program.
• Experience in CRM, lifecycle, retention, fundraising, or direct response marketing.
• Strong strategic planning, analytical, budgeting, and stakeholder management skills.
• Proven success leading complex, multi-channel campaigns from strategy through optimisation.
• Deep understanding of segmentation, personalization, donor/customer journeys, and retention strategies.
• Experience directly leading people, coaching and developing team members.
• Experience leveraging AI tools to improve processes and/or work output.
• Strong communication, project management, and cross-functional leadership skills.
• Experience with CRM systems, marketing automation platforms, and analytics tools is an asset.
• Experience in not-for-profit, healthcare, fundraising, membership, or purpose-driven organizations is an asset.

We'relooking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package:

ExpectedHiring Salary Range: $99,297.00 - $124,121.00; with the ability to progress to a maximum of $142,739.00 To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Associate Director, One-Time Donor Marketing.

To help you lead in the fight for kids' health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a modified benefit package which includes health (drugs, paramedical, vision coverage) and dentalcoverage.

Position Status: Temporary Full-Time Contract (14 Months)

Hours:Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).

AvailableTo:Internal and External Candidates

Available:Immediately;this posting is for an existing vacancy.

Date Posted:July 22, 2026

Screening and interviews may begin prior to the posting close date. We encourage early applications

How to apply:Please apply on-line by visiting our website:https://www.sickkidsfoundation.com/careersandvolunteers

Please notethat automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.