POSITION DESCRIPTION
This role serves as a US brand leader within the Greenhouse oncology portfolio with a primary focus on Verzenio, but not exclusively. This person will be responsible for revenue targets, execution excellence, innovation, and cross-functional integration to maximize digital performance.
RESPONSIBILITIES
Brand Management and Digital Execution
- Oversee and be the subject matter expert for all Verzenio commercial activities
- Drive delivery of revenue targets
- Own the development and end-to-end execution of customer plans, ensuring solutions are impactful across digital channels
- Create new or derivative brand promotional claims and tactics, and their associated project plans
- Gain and monitor customer and competitive insights to inform strategy, and adjust execution when appropriate
- Manage the brand budget
Digital Capability Innovation
- Innovate digital marketing strategies aligned with brand priorities
- Pilot, implement, and measure AI-powered solutions by leveraging internal capabilities and/or by seeking and vetting external vendors
Cross-Functional Integration
- Collaborate with the central media team to create and monitor digital HCP reach, frequency, and engagement goals; adjust strategies as needed to maximize impact
- Partner with BI&A and Finance to measure brand and tactical performance
- Collaborate with OBU marketers, LVA, and consumer services to optimize customer experiences with Lilly's breast franchise as well as to maintain right-to-operate
- Implement solutions and capabilities in close partnership with LillyTech, central digital engagement, content operations, and content capability offices, embodying a Team Lilly mindset
REQUIREMENTS
- Bachelor's degree required
- Minimum of 3 years of pharmaceutical commercial marketing experience
- Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1
ADDITIONAL PREFERENCES
- Experience with digital marketing and marketing mix execution
- Strong ability to self-start and manage priorities without direct authority
- Familiarity with US MLR requirements and approval processes
- Strong ability to influence cross-functional teams and external partners
- Prior experience managing a marketed product
- Analytical skills with the ability to make data-driven decisions
- Track record of driving adoption of new capabilities across teams
- Oncology therapeutic area experience
- Graduate degree
Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$127,500 - $187,000
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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