Director Product Marketing

Engine

$169K — $235K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Extensive experience in B2B SaaS product marketing with measurable launch success.
  • Proven ability to create effective launch systems and GTM playbooks.
  • Highly skilled in data analysis using tools like Looker and Amplitude.
  • Strong leadership capabilities managing teams of varying experience levels.
  • Expertise in designing scalable systems that integrate AI and automation.
  • Creative with a high agency to drive innovation in marketing processes.
  • Exceptional writing and communication skills for diverse audiences.

Responsibilities

  • Own and manage end-to-end product launches across multiple lines.
  • Transform product roadmaps into compelling market narratives.
  • Analyze performance data to make informed decisions on product marketing strategies.
  • Drive collaboration between product, growth, brand, and engineering teams to enhance efficiency.
  • Lead and develop a product marketing team across different maturity stages.
  • Design frameworks and tools that enable self-service for internal teams.
  • Innovate in launch positioning and messaging to capture market attention.

Benefits

  • Competitive base pay with bonus, commission, and equity opportunities.
  • Hybrid work environment to suit individual success needs.
  • Access to a comprehensive benefits package that supports employees' lifestyle.
Full Job Description
Your Mission

Make Engine's products impossible to ignore. You'll be laser-focused on how we launch and how we build momentum, connecting product, growth, brand, and engineering into one coordinated motion that ships sharper positioning, faster, and at greater scale than our competitors can match.
What You'll Bring
  • Own product launches end to end. Build and run the launch playbook across our product lines, from positioning and messaging to release comms, enablement, and the cross-functional choreography that makes a launch land. Every release should create real market momentum.
  • Bring product momentum to market. Turn roadmap into narrative. Find the story in what we ship, and orchestrate the channels, campaigns, and moments that make the market feel Engine's pace and ambition.
  • Stay hands-on with data. Dig into the numbers yourself (launch performance, adoption, win rates, funnel impact) and use them to decide what to double down on, what to kill, and where the next opportunity is. You set leading and lagging indicators for PMM and hold the team to them.
  • Push the orgs that ship. Be the productive force that pushes product, growth, brand, and engineering to be better and move faster. You'll set the bar for craft and speed, broker the hard prioritization calls, and make cross-functional partners more effective because you're in the room.
  • Lead a verticalized team. Manage a team of product marketers organized by product line, operating across very different levels of product and GTM maturity, from emerging bets to scaled motions. You'll coach to each context, raise the floor, and build a bench that compounds.
  • Think in systems. Build the frameworks, templates, messaging architecture, and source-of-truth context that let other teams, and AI agents, self-serve what they need without a meeting. You design the machine so PMM scales faster than headcount.
  • Be creative. Bring original ideas to positioning, narrative, and how a launch shows up in the world. Always push for what would make the market stop and look.
Who You Are
  • Extensive product marketing experience in B2B SaaS, with a clear track record of launches that drove measurable adoption, pipeline, or share, ideally in fast-moving, multi-product environments.
  • A builder of launch systems and GTM motions who has created the playbooks others now run on.
  • Deeply hands-on with data; comfortable in tools like Looker, Amplitude, and spreadsheets, and able to translate analysis into decisions.
  • A strong people leader who can manage marketers across varying levels of maturity and pull craft and speed out of cross-functional partners in product, growth, brand, and engineering.
  • A systems thinker who is fluent in how AI agents and automation can scale a team, and excited to design context and tooling that lets others self-serve.
  • Creative, assertive, and high-agency; you set a high bar and raise the pace around you.
  • An excellent writer and communicator who can move an idea from a doc to a room to the market.

We accept applications for this role on an ongoing basis. We review applications as they are received and encourage interested candidates to apply early.

Compensation
Our compensation packages are based on several factors, including your experience, expertise, and location. In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE). Your recruiter will share your complete compensation package as you move through the process.

Base Pay Range

$169,830-$235,000 USD

The Engine Edge: Perks & CompensationWe believe in rewarding great work with great benefits:
  • Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
  • Benefits: Check out our full list at engine.com/culture.
  • Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we'll make sure you have what you need to succeed.

Perks and benefits may vary based on employment type, location, and more.

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