OverviewWe're Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you're our next Associate Director, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.
Read on to learn more about what qualities we're looking for in a new member of the crew and why you're gonna dig working with us.
ResponsibilitiesHow you'll strengthen the team:
Our team is looking for someone who is a creative problem solver and a critical thinker. Beyond that, here's how you'll make your mark:
- Developing measurement plans
- Create new and adapt existing go-to-market analytics products
- Provide guidance around client insights and recommendations to grow strategic thinking
- Provide training on analysis tools
- Conduct career growth conversations
How you'll grow with us:
Associate Director is where you'll start, but we're always planning for where you'll go. Our Associate Analytics Directors are all expected to hone skills that will help build on their careers. Those skills include:
- Business development by scoping and selling new projects
- Manage direct reports day-to-day priorities
- Identifying new opportunities for analytics projects
- Translating proposals into analytics work plan
- Participating in brand planning
QualificationsWhat you're bringing with you:
With 6+ years of experience, you know what it takes to slay Analytics. These are the core skills you've totally nailed:
- Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
- Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
- Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
- Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
- Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
- Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
- Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.
