OverviewThe Art Director leads the visual development of Consumer Products creative, with style guides and franchise design systems as the primary focus. Translating franchise strategy into distinctive, product-ready expression, the role defines graphic language, typography, color, illustration approach, editorial voice, and application principles across categories.
As both a hands-on designer and art director, the role takes work from concept through execution. Developing graphics and proof-of-concept designs, shaping product and retail applications, directing internal and external creative partners, and presenting recommendations to senior stakeholders. The Art Director leads through creative direction, remarkable craft, and collaboration, while providing clear guidance and mentorship to other creatives.
This is an onsite role at our Los Angeles location.
Responsibilities include but not limited to:- Establish and evolve franchise visual systems and style guides, defining graphic language, typography, color, patterns, icons, badges, composition, illustration direction, and application principles.
- Lead concepts from brief through completion, remaining hands-on in graphic design, rapid visual exploration, occasional illustration, and polished proof-of-concept work.
- Develop editorial concepts, naming, headlines, phrases, and short-form brand language that strengthen visual ideas and franchise expression.
- Create and art direct apparel graphics and product mockups, packaging, hangtags, retail concepts, logos, marks, and product or franchise lockups as needs require.
- Direct and mentor internal and external creative contributors, including agencies, illustrators, photographers, and vendors. Give actionable feedback, incorporate partner input, and present and defend recommendations
Primary Deliverables:- Comprehensive franchise style guides and modular visual systems
- Graphic systems, typography, illustration direction, and reusable design assets
- Editorial concepts, naming, headlines, phrases, and supporting brand language
- Apparel graphics, product mockups, packaging, hangtags, and retail concepts
- Logos, marks, franchise/product lockups, and rapid visual proofs of concept
Measures of Success:- Style guides and visual systems are distinctive, franchise-authentic, relevant to intended consumers, and usable across product categories.
- Creative work consistently demonstrates remarkable craft from early concept through final execution.
- Stakeholders and external partners understand the creative rationale and deliver cohesive work against a clear standard.
Basic Qualifications- 8+ years of relevant design and art direction experience, ideally spanning style guides, brand systems, and product-facing creative.
Additional Qualifications- Demonstrated success art directing and designing style guides, brand systems, or product-facing creative in entertainment, consumer products, licensing, branding, or agency environments.
- Exceptional portfolio showing graphic design, typography, composition, brand identity, and applications across apparel, packaging, retail, or related consumer connection points.
- Expert proficiency in Adobe Creative Suite; deep illustration sensibility and proven ability to direct illustrators, with hands-on illustration capability a plus.
- Proven ability to take work from concept through execution, present and defend creative to senior stakeholders, direct vendors and agencies, and provide mindful feedback and mentorship.
- Applicable experience using company-approved AI-assisted tools as a thought partner. Using it for creative strategy, mood boards, visual exploration, editorial concepts, short-form brand language, and illustration direction; while maintaining originality, franchise authenticity, and final craft.
ADDITIONAL INFORMATION
Hiring Salary Range: $110,400.00 - 160,600.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
