Position Summary:

The Advocacy Social Media Manager is responsible for developing and executing the National Association of REALTORS® (NAR) Advocacy social media strategy to expand member engagement, increase visibility of advocacy efforts, and grow digital audiences across key social platforms.

This role focuses on the strategy, mechanics, and performance of social media channels, ensuring advocacy messaging reaches REALTORS® where they consume information most frequently. The position emphasizes audience development, platform optimization, analytics, and engagement growth, rather than simply posting content.

Working closely with the Advocacy Communications content team, this role translates advocacy initiatives, campaigns, and wins into accessible, visually engaging, and platform-appropriate content designed to expand reach and reinforce the value of advocacy to NAR members.

The Advocacy Social Media Manager also monitors the broader housing and real estate policy conversation online and helps ensure NAR Advocacy maintains a visible, strategic, and proactive presence across social platforms.

Duties and Responsibilities:

Social Media Strategy & Audience Growth
• Develop and execute a long-term Advocacy social media strategy designed to increase awareness, engagement, and understanding of NAR advocacy efforts.
• Build and expand audiences across advocacy social media platforms, including LinkedIn, Instagram, X, Facebook, and emerging platforms.
• Implement data-driven audience growth strategies, including platform optimization, engagement tactics, and targeted content distribution.
• Identify and launch new formats, campaigns, and initiatives designed to expand reach and engagement with both highly engaged and less-engaged member segments.
• Ensure advocacy social media channels remain forward-looking and aligned with evolving social media trends and best practices.

Platform Management & Optimization
• Manage the day-to-day operation of advocacy social media platforms.
• Apply best practices in social media mechanics, including posting cadence, platform-specific optimization, hashtag strategy, and engagement management.
• Monitor platform analytics and continuously refine strategy based on performance data.
• Utilize social media management and analytics tools to monitor performance, identify opportunities, and improve results.
• Test and implement new tactics designed to improve reach, engagement, and audience growth.

Creative Content Development
• Collaborate with the Advocacy Communications content team to translate advocacy initiatives and policy wins into clear, engaging, and visually compelling social media content.

• Develop platform-native content formats such as:
  • Short-form vides
  • Social graphics
  • Explainer posts
  • Interactive content
  • Campaign-focused storytelling

• Propose new creative ideas and formats designed to increase engagement and make advocacy messaging more accessible to members.

Monitoring, Engagement & Rapid Response
• Monitor conversations across social platforms related to real estate, housing policy, and industry advocacy.
• Track advocacy messaging from other real estate and housing organizations, trade associations, and policy groups.
• Identify opportunities for proactive engagement, amplification, and response to industry conversations or misinformation.
• Support advocacy campaigns by ensuring social platforms are used strategically to amplify advocacy wins and initiatives.

Performance Analytics & Reporting
• Track and analyze key performance indicators, including audience growth, reach, impressions, engagement rates, and campaign performance.
• Develop regular performance reports and provide recommendations for improving social media strategy and outcomes.
• Use data insights to continuously refine tactics and optimize content distribution.
• Evaluate new tools, platforms, and technologies that could improve advocacy social media performance.

Qualifications:
• 4-7 years of professional experience managing social media strategy for a brand, organization, media outlet, or advocacy group.
• Demonstrated success growing social media audiences and engagement, including launching or expanding social media channels.
• Strong understanding of social media algorithms, analytics, audience development strategies, and platform best practices.
• Experience using social media management and analytics tools.
• Strong creative and storytelling skills with the ability to translate complex topics into clear, engaging digital content.
• Experience working in public policy, advocacy, government affairs, or mission-driven organizations is preferred but not required.
• Experience in real estate, housing policy, or association environments is helpful but not required.

Core Competencies:
• Social Media Strategy & Audience Growth
• Digital Platform Optimization
• Social Media Analytics & Performance Measurement
• Content Development & Digital Storytelling
• Trend Identification & Platform Innovation
• Strategic Communications & Engagement

Compensation: $100,000- $130,000 depending on office location
NAR provides comprehensive benefits including health/dental/vision insurance.
NAR is on a hybrid schedule and in the office 3 days a week.