Account Director, Lifestyle & Design

Karla Otto

$100K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of senior-level PR experience in art, design, architecture, culture, or luxury lifestyle, preferably in an agency setting.
  • Established relationships with top-tier media across relevant sectors, showcasing ability to secure impactful coverage.
  • Strong cultural fluency with a knack for identifying emerging trends and unique connections.
  • Proven track record in strategic storytelling that aligns business objectives with compelling narratives.
  • Exceptional client management skills, adept at leading senior conversations and building trust.
  • Experience in mentoring and developing junior and mid-level team members.
  • Commercially minded with a focus on new business development and account growth.

Responsibilities

  • Serve as a senior advisor, providing insights on the evolving art, design, and lifestyle landscape.
  • Design and implement strategic PR programs that enhance brand visibility and impact.
  • Leverage media relationships to secure coverage and award opportunities.
  • Act as a brand ambassador at industry events, fostering client representation in cultural dialogues.
  • Build strong client partnerships, delivering tailored PR strategies and creative storytelling.
  • Lead and mentor account teams, promoting a collaborative and ambitious work environment.
  • Oversee impactful campaign execution and manage press moments and cultural partnerships.
  • Identify trends and craft narratives that improve client relevance and visibility.
  • Contribute to agency growth by pursuing new business and leveraging market intelligence for pitches.
  • Evaluate and report on campaign effectiveness using qualitative and quantitative metrics.

Benefits

  • Hybrid office schedule promoting work-life balance.
  • Comprehensive medical, dental, and vision plans.
  • 401K employer match to support financial future.
  • Commuter benefits to assist with travel costs.
  • Generous paid time off policy including vacation, personal, and sick days.
  • Company-wide closure for the last week of the year.
  • Observation of 10 federal holidays annually.
Full Job Description
To help support our future growth as an agency, we are looking for an Account Director, Lifestyle - Art & Design, Culture and Hospitality to join our team based in our New York office.

Key Responsibilities
  • Act as a senior cultural and strategic advisor to clients, bringing an informed point of view on the evolving art, design, media and lifestyle landscape and translating cultural intelligence into timely, ownable communications opportunities.
  • Develop and lead strategic PR programs that elevate brand visibility and drive commercial impact across product launches, brand announcements, showroom openings, experiential moments and key cultural and industry milestones.
  • Cultivate and leverage deep relationships with journalists, editors, digital platforms, tastemakers and cultural voices across art, design, architecture, interiors, lifestyle and culture to secure high-impact coverage, awards and long-lead opportunities.
  • Serve as a trusted brand ambassador within the art, design and cultural communities, representing clients at press previews, trade fairs, industry events, cultural moments and other key industry platforms.
  • Build strong, consultative client partnerships, delivering thoughtful counsel, proactive PR strategy, trend intelligence and creative storytelling that aligns brand positioning with business objectives.
  • Lead and mentor account teams, fostering a collaborative, detail-oriented and creatively ambitious culture while actively supporting the professional development of junior and mid-level talent.
  • Oversee the planning and execution of high-impact campaigns and moments, from press previews and showroom openings to cultural partnerships, experiential activations and influencer/editor engagements.
  • Identify emerging trends, cultural conversations and media opportunities, translating them into compelling narratives and proactive ideas that build relevance, visibility and differentiation for clients.
  • Contribute to agency growth and new business, identifying opportunities, developing strategic recommendations, contributing to pitches and leveraging industry relationships and market intelligence to help win and grow accounts.
  • Measure and communicate campaign impact, balancing qualitative storytelling and brand impact with quantitative media metrics to demonstrate progress against client objectives and commercial goals.


Key Attributes
  • Proven senior-level PR experience across art, design, architecture, interiors, culture and/or luxury lifestyle, ideally within an agency environment.
  • Deep, active relationships with top-tier media across design, art, architecture, culture and lifestyle, with a demonstrated ability to secure meaningful, high-impact coverage.
  • Strong cultural fluency and point of view, with an ability to identify emerging trends, cultural conversations and unexpected connections that can create relevance for clients.
  • Strategic and creative thinker who can translate business objectives and brand positioning into compelling narratives, campaigns and proactive media opportunities.
  • Exceptional client counselor who can build trust, challenge constructively, manage expectations and confidently lead senior client conversations.
  • Natural storyteller and excellent writer/presenter, able to distill complex ideas into clear, compelling narratives and presentations.
  • Strong team leader and mentor, with experience managing, developing and motivating junior and mid-level talent.
  • Commercially minded and entrepreneurial, with the ability to identify opportunities, contribute meaningfully to new business and help grow existing accounts.
  • Highly organized and solutions-oriented, comfortable managing multiple complex projects, priorities and stakeholders in a fast-paced environment.
  • Genuinely passionate about art, design and culture, with an active curiosity about the people, ideas, places and movements shaping the landscape.


What We Offer
  • Salary: $100k-$120k
  • Hybrid Office Schedule
  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed


At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Division KARLA OTTO Department Lifestyle, Communications Locations New York - Mercer Street Remote status Hybrid

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