RealSelf is a healthcare marketplace where consumers research aesthetic treatments and connect with physicians. The website primarily targets plastic surgery, dermatology and minimally-invasive treatments. There are 30,000 registered doctors and practices. The site has more than 2 million reviews and had 94 million visitors in 2017. RealSelf’s website has been compared in the media to Yelp, Avvo and Trip Advisor due to its emphasis on user-generated content and connecting consumers to businesses through its marketplace.