Olo is a B2B SaaS company powering digital ordering and delivery programs that connect restaurant brands to the on-demand world. Their platform allows customers to place orders directly into the restaurant through all order origination points – from a brand’s own website or app, third party marketplaces, social media platforms, smart speakers, and home assistants. It also provides restaurants with order analytics and other services.
Olo was founded as GoMobo in 2005 by Noah Glass in New Haven. Its initial product was a mobile phone app that allowed users to pre-order food via text message from coffee shops for pick-up.
In 2010, the company changed its name to Olo to reflect its change from being a customer-facing application to being a B2B software company, “invisible” to customers, used by restaurants to manage mobile device orders.
Fortune Magazine reported in 2015 that restaurants using Olo software had served approximately 10 million customers.
In 2017, Shake Shack launched the Shake App created by Olo; other restaurant brands using Olo software include Denny’s and Wingstop. That year, Olo reported having served 40 million users.
In 2019, Olo formed a partnership with Google to provide the interface between Google Search and other Google applications to connect customers with local restaurants, allowing them to place orders directly, without using third-party ordering apps such as Doordash and Postmates. ChowNow, a competitor B2B restaurant order-management SaaS company, has a similar arrangement with Google.
Highest paying job titles at Olo include Software Engineer, Back-End Software Engineer, and Customer Success Manager