Influitive is a customer engagement and advocacy software company based in Toronto, Canada. The company's platform allows businesses to identify and mobilize their most passionate advocates, turning them into powerful marketing assets. Influitive's customers include some of the world's leading brands, such as IBM, Oracle, and Adobe. The company was founded in 2010 by Mark Organ, who previously co-founded Eloqua, a marketing automation software company that was acquired by Oracle in 2012. Influitive has raised over $60 million in funding to date, and was named one of Canada's fastest-growing companies by Deloitte in 2016 and 2017.