CVS Pharmacy is entering the delivery game.
Getting your next prescription just got a lot more convenient, as CVS announced Monday that its CarePass program, a membership program focused on pharmaceutical products, will expand nationwide after test runs in some US cities.
CarePass is the company’s first loyalty and membership program geared on free pharmacy delivery on certain prescriptions with member discounts on products.
“We are thrilled to expand CarePass nationally, bringing simplified value to our customer while making it easier for them to care for themselves and their families,” said Kevin Hourican, Executive Vice President, CVS Health and President, CVS Pharmacy, in a press release. “Initial customer response has exceeded our expectations with members utilizing the program’s full benefits and becoming more engaged across all of our digital offerings.”
The basics of CarePass focuses on free delivery on qualifying prescriptions and most items available on CVS’ website. The company pledges free 1-2 day devilry with nonminimum order required to members. Other perks include a 24/7 pharmacist hotline where members are able to speak directly to a pharmacist with any questions about medications.
The membership, which can be purchased for $5-per-month or an annual fee of $48, also includes discounts on CVS Health Brand items. There’s also a special monthly $10 CarePass promotional reward that is added to accounts of each monthly cycle.
CVS Pharmacy President Kevin Hourican told CNBC hat the service is aimed with a focus on Millenials, who represented 20% of people enrolled in the program’s test-run.
“Millennials are time-starved, and we want it to be easier to do business with you,” Hourican said.
The service was tested in Boston, Philadelphia, and Tampa.