Millennials are so tired of online research they keep taking the same vacations

Half of Millennials were traveling to somewhere they’ve already been in order to avoid the research. Too much effort?

The last we heard, Millennials loved travel – they desire experiences over things, research shows they prioritize travel over buying homes, and they even sacrifice coffee and sex for it.


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So imagine our surprise with a Hotels.com survey that shows Millennials are repeating their vacations because they’re so burned out with the click-and-scroll online research process of deciding where to vacation and then researching prices, accommodations, and flights accordingly. Suddenly, it’s no fun being their own travel agent.

Half (51%) of Millennials were traveling to somewhere they’ve already been in order to avoid the research. Meanwhile, 40% paid more so they wouldn’t have to do the investigation.

On average, Millennials spend eight hours of research on their vacation and get bored 40 minutes into it.

The mind-numbing research is one of the biggest stresses of planning a vacation for 42% of Millennials, leading 33% to book the wrong dates.

They’re even secretly researching their vacation at work (40%) and therefore getting less work done (30%).

Well over a third (38%) would think about handing off the task of booking their vacation to a third party, like a travel agent. They’d be willing to pay about $134 not to have to research their vacation. Sounds just like their parents! Maybe there will be a boom in the travel agent industry.


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Sheila McClear|is a reporter for Ladders and can be reached at smcclear@theladders.com.