Shark Tank star Daymond John shares the twice-daily goal-setting practice that keeps him hyper-focused

Reviewing short- and long-term goals in the morning and at night keeps ‘Shark Tank’ star Daymond John on track.

Courtesy Daymond John

The “People’s Shark” Daymond John has a twice-a-day routine centered around his goals that keeps him swinging for the fences.

“Five days a week, before I go to bed and when I wake up, I read these 10 goals,” he told Ladders. “Six [of the goals] expire in six months, and the other four expire in two years, five years, 10 years, and 20 years.”


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John first learned about the technique of goal-setting in one of his favorite books, “Think and Grow Rich.”

“The reason I read [my goals] before I go to sleep is that studies have shown that 80% when you’re sleeping, you’re thinking about the things you think will happen in the future – whether it’s good, bad, or indifferent,” John told Ladders. “So I want that to be the last thing I think about.”

And he reads over his goals when he wakes up, too. “Because then I’ll hopefully take an action closer to each one of those goals when I wake up. I don’t always do it, but at least it’s on the top of my brain as one of the actions to take.”

After six months, John assesses how far he’s gotten to the goal and re-sets it. “Or I cancel it and make a new one.”

His targets are deliberately set so high that “I never get 100% on the way to a goal. I always get 20%, 50% of the way there.”

It’s not attainable in one shot, but “over the course of “three years, five years, 10 years, it does become very obtainable. I surpass it.”


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Sheila McClear|is a reporter for Ladders and can be reached at smcclear@theladders.com.