Just a little less than two weeks shy of Super Bowl Sunday a survey was conducted by Captivate’s Office Plus, intending to define the event’s importance in the objective language of economics. Though the prognosis is a little better than previous years (more on that below), the Monday succeeding football’s most lauded day seeks to be a fairly quiet one.
Millennials accounted for 19% of the 481 professionals surveyed that expect the Super Bowl to impact their Monday in some capacity. Between older and younger professionals it makes sense that the latter would be the more engaged group, as well as the group with the proclivity for engaging in a way that would most affect the proceeding Monday – i.e. excessive drinking and partying.
The post-Super Bowl Monday won’t be very productive
Five percent of professionals plan to completely take the day off, 3% plan on showing up an hour late or taking a half day, and 12% predict they will either be hungover or tired the next day.
If you intend on roughing your hangover and heading into work on Monday, odds favor a relatively lax day considering 13% of senior managers plan on taking the day off and 7% intend on showing up late. This translates to an estimated productivity loss of over $484 million. A beefy figure, indeed, though the alternative to people showing up to work at all-late or otherwise appears to be people showing up to work considerably hungover and likely only fractionally more productive than their absent coworkers.
The lack of employees occupying cubicles Monday morning isn’t the lone factor when formulating production loss. Exactly how those that do show up choose to allot their time on the day is also taken into account. As you can imagine; in the absence of the supervision of a senior manager, many might be compelled to hang around the break room just a hair longer to really unpack the latest Old Spice commercial that aired the night before. It’s a unique sporting event in that most have a hard time successfully rooting out the true fans of the sport from those provisionally conscripted by the combined efforts of hype and commercials.
Captivate’s study suggests a conversation regarding the commercials that air in between the actual game is securing an increasingly bigger chunk of the morning dialogue. Out of the 77% of professionals that will discuss the game the next day, 40% said their conversation will be centered around the commercials, leaving just 21% to focus on the actual game. This contributes, however subtly to such a meaty fiscal amputation.
It should be noted that 25% of professionals won’t be tuning it at all, the minority of which owe their decision to political reasons and the rest simply to apathy.
On a key question
Captivate also surveyed white-collar workers about a possible solution to the production loss problem specifically, mainly their thoughts on making Super Monday a potential holiday. The majority of Americans surveyed (70%) are not in favor, while 30% are all for it. Of the 30% that said yes, 38% have children, but on mass, older professionals reject the actualization of the proposed holiday, with 86% of people 55 and older saying no.
Last year, it was estimated that the Super Bowl induced absenteeism (16.5 million said they would be taking the following day off) would cost employers about $3 billion and the year before saw that figure settle in around $1.78 billion. The data isn’t exactly consistent, though it states very plainly the event to be a productivity executioner.
Even still, the estimated loss for this year hints at progress of a kind. We’ll just have to wait and see how it all shakes out.