Aside from reporters and actors, the majority of people are not used to being in front of a camera. One of the most common questions women in particular have is how to do on-camera makeup.
This gets tricky – cameras can make someone appear different on screen than off. Factors such as lighting and angles can also alter appearance when filming. Luckily, you don’t need a makeup artist to make yourself look presentable for your video interview.
Whether it be a recorded segment that may air on TV or digitally, or a video interview for a new position — here are some must-know makeup tips for being recorded.
Disclaimer: this may be more than you are used to wearing during a regular day, but the camera tends to wash you out. Therefore, using more makeup is, in this case, better than less.
Find the light
Using natural light is the best. Placing the camera near a window will provide you with the best coverage. Urban Decay makeup artist Steve Kassajikian told Insiderthat natural light can provide a filter effect.
“I choose my living room. It has the best lighting. So I face my camera right in front of the window, and I always feel like I look perfect. Even when I feel like I look a little tired, the natural light kinda helps me,” he said in the piece.
If you don’t have a good place with natural light, then studio lights or a ring light can also be a great option (this is what the beauty YouTubers use!) Luckily, there are many affordable options online that can help enhance your video quality and help you look your best.
Curl lashes and apply mascara
We all know mascara can do wonders, but for video, it’s a must. Curling your lashes can open up the eye to give a more youthful and alert appearance. The mascara helps hold the in place and create darker definition.
Celebrity makeup artists Vincent Oquendo told Voguejust how important this tiny step is. “It adds definition to your eyes and, in terms of pixelation, it will make them appear brighter on camera, which is exactly what we want.”
While all the lighting can provide a nice airbrush effect, you want to avoid being washed out. Not having any color to your face or depth can make you appear ghostly.
To avoid this, contouring or applying blush can avoid being washed out. If you tend to go a bit too heavy on the blush, use a sponge or beauty blender to tap the excess to blend it out.
Concealer can help cover dark spots and highlight certain areas of the face.
This is an important step to add to the flawless Zoom call look. Be sure to apply under the eyes (most important), bridge of your nose and chin. These are all highlight points of the face.
It may be more makeup than you are used to wearing in your day-to-day life (especially in quarantine), but if you follow these steps, you will be looking fierce and fabulous for the next video interview or virtual conference call.