Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$155K - $185K *

Champion growth and customer marketing by leading a dynamic team to drive full-funnel strategies, optimize campaigns, and leverage AI tools for enhanced performance and insights. Shape the future of m...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$109K - $165K *

Build strong relationships at a leading IoT company, guiding enterprise customers through deployment and adoption of innovative solutions. Collaborate cross-functionally while driving customer success...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Drive successful implementation and continuous improvement of cloud-based products, ensuring customer satisfaction and alignment with business objectives. Lead customer relationships, mentor junior co...

Indianapolis, INRemote

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$180K - $200K *

Drive cross-functional execution to align teams and deliver impactful systems. Lead complex initiatives, manage dependencies, and enhance operational practices as the organization scales. Foster colla...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Media

$200K - $250K *

Lead the charge in shaping innovative business lending products, driving customer journeys from eligibility to repayment while ensuring compliance and operational excellence. Collaborate with cross-fu...

RemoteRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $230K *

Lead complex, multi-workstream technology programs, ensuring alignment across teams and delivering customer outcomes through strategic planning, execution, and governance. Drive program success by man...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$220K - $250K *

Drive the product roadmap for Unify Release Orchestration, enhancing developer experience while coordinating releases across multiple services, engaging customers, and leading initiatives for AI-nativ...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$197K - $290K *

Transform the merchant support experience by leading strategy and execution to enhance satisfaction and retention. Collaborate cross-functionally to implement data-driven initiatives that drive seamle...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$120K - $150K *

Drive enterprise-level sales by leading strategic initiatives with major grocery retailers. Leverage industry expertise to shape sales strategies, close complex deals, and deepen relationships, ultima...

Central, SCRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Transform eDiscovery management by driving operational excellence, ensuring timely project delivery, and enhancing workflow efficiency. Collaborate with stakeholders to uphold quality standards and fo...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$125K - $150K *

Lead product strategy and execution for a suite of wargaming tools, collaborating with users and engineers to transform complex technical capabilities into impactful solutions in high-stakes environme...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$118K - $236K *

Drive the product strategy for partner channel scheduling, collaborating with cross-functional teams to enhance user experience and operational efficiency in healthcare. Lead product development to en...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$74K - $137K *

Transform creative production by integrating AI capabilities to enhance workflows, ensuring efficient content generation and delivery. Collaborate across teams to establish standards and scalable solu...

Mclean, VARemote

5 days ago

  •   Less than 5 years exp.  •   Media

$135K - $160K *

Advance your career by managing financial operations for project teams, enhancing reporting accuracy, and leading financial analysis to support clinical trials and strategic decision-making...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$120K - $193K *

Transform enterprise security by leading product strategy and delivery, focusing on data protection and compliance. Drive innovation through AI integration, ensuring scalable solutions that meet evolv...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Lead the product vision for fleet lifecycle optimization, enhancing cost efficiency and customer journeys through innovative digital solutions and collaboration with cross-functional teams...

Irvine, CARemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Lead the charge in transforming business needs into actionable data solutions. Collaborate with stakeholders to define requirements, prioritize backlogs, and deliver impactful data products that drive...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $135K *

Create strategic account plans and drive revenue growth by leading expansion discussions and managing a diverse portfolio of commercial accounts, ensuring alignment and collaboration with cross-functi...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Media

$120K - $145K *

Shape the future of supplier management by driving efficiency and optimizing global programs. Collaborate cross-functionally to enhance operations and ensure compliance while managing the supplier lif...

Menlo Park, CARemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$184K - $287K *

Empower our channel sales strategy by building and scaling MSP partnerships, driving recurring revenue, and collaborating cross-functionally to establish a robust partner ecosystem that thrives in the...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Lead the charge in overseeing high-impact projects, driving strategic initiatives, and fostering strong customer relationships while ensuring alignment with business objectives and delivering measurab...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$145K - $170K *

Explore a dynamic role driving partner success and revenue growth through strategic collaboration with VARs and system integrators, enhancing market presence and customer engagement in cloud security...

New York, NYRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $200K *

Champion revenue growth by leading proposal operations and capture strategies. Drive compliance and execution across multiple concurrent pursuits while building scalable infrastructure to enhance mark...

United StatesRemote

6 days ago

  •   11 - 15 years exp.  •   Business Services

$160K - $195K *

Drive operational excellence and lead a high-performing team to deliver complex digital products. Collaborate with cross-functional teams to define strategies, manage resources, and ensure profitable...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $120K *

Join a dynamic team as you lead integrated media strategy and client relationships in programmatic advertising. Drive innovation, mentor talent, and collaborate cross-functionally to achieve strategic...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.