Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$135K - $200K *

Take ownership of product strategy and execution for a growing platform, enhancing customer value through deep insights, rapid testing, and cross-functional collaboration to drive adoption and improve...

Nashville, TNRemote

2 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$144K - $200K *

Lead a dynamic team to drive sales in the public safety sector, focusing on recruitment, coaching, and performance management. Collaborate across functions to enhance team effectiveness and achieve re...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$166K - $200K *

Shape the future of healthcare technology by leading engineering for patient-centric systems. Drive innovation, ensure compliance, and mentor teams to deliver safe, efficient clinical solutions that e...

United StatesRemote

Yesterday

  •   11 - 15 years exp.  •   Healthcare

$144K - $288K *

Shape the future of Medicare claims technology by leading product strategy, enhancing operational efficiency, and fostering cross-functional collaboration to deliver impactful solutions for millions o...

RemoteRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Transform customer success strategies to enhance client satisfaction and retention. Lead a dynamic team, driving initiatives that elevate user experience and foster growth within a fast-paced SaaS env...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Legal & Accounting

$162K - $203K *

Shape the future of biopharma by leading commercial strategies for CNS pipeline programs, integrating R&D insights, and guiding investment decisions to ensure clinical and market success across multip...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$126K - $140K *

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United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by driving product strategy and enhancements for healthcare ambulatory software. Lead cross-functional teams to deliver impactful features, manage product lifecycles, and ensure align...

Georgia, USRemote

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $140K *

Champion the modernization of Order-to-Cash processes, driving efficiency and accuracy in billing and collections. Collaborate with cross-functional teams to optimize NetSuite ERP, enhancing financial...

California, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$200K - $220K *

Drive product strategy and execution by prioritizing impactful initiatives, collaborating with cross-functional teams, and validating solutions through customer insights and technical analysis to enha...

CanadaRemote

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$118K - $132K *

Transform dealer engagement and market strategy by leading go-to-market initiatives, enhancing partner enablement, and driving growth through strategic account management and cross-functional collabor...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$184K - $230K *

Lead the charge in transforming business readiness and deployment excellence across the Americas, ensuring seamless Oracle E-Business Suite upgrades while aligning regional priorities with global stra...

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3 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Optimize deal structuring and commercial solutions, partnering with sales to drive strategic opportunities. Manage proposals, objection handling, and internal approvals while enhancing collaboration a...

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3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$115K - $145K *

Lead the lifecycle marketing strategy for partner-sourced users, enhancing activation, onboarding, and engagement. Collaborate cross-functionally to optimize experiences and drive measurable growth as...

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2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$132K - $199K *

Lead the charge in driving Professional Services sales and client success within the US Public Sector, collaborating across teams to maximize revenue, enhance client relationships, and ensure successf...

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Today

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $170K *

Drive your career with a pivotal role managing customer readiness for dock programs. Oversee project timelines, build relationships, and ensure successful deployments while collaborating with various...

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4 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$120K - $145K *

Elevate your career by leading the strategy and delivery of a robust Salesforce ecosystem, driving business impact through innovative solutions and team development in a dynamic, global environment...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $105K *

Pioneer the evolution of our marketing technology ecosystem, shaping strategies and driving integration to empower growth and enhance scalability. Collaborate cross-functionally to optimize performanc...

Toronto, ONRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $180K *

Lead the charge in global quality strategy for high-speed interconnect solutions, driving operational excellence and customer satisfaction. Collaborate across teams to ensure top-tier product quality...

United StatesRemote

2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$132K - $182K *

Drive program execution across high-priority workstreams in Customer Outcomes, managing threat intelligence partnerships and AI model initiatives. Collaborate with cross-functional teams to ensure tim...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $110K *

Drive strategic GTM initiatives and optimize operations across teams. Collaborate with leadership to enhance revenue processes, leveraging AI tools and data insights to ensure alignment and execution...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$120K - $145K *

Transform product capabilities by leading strategy and execution for shared workflows, ensuring seamless integration and user experience across platforms. Drive measurable outcomes through customer in...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$125K - $150K *

Shape the future of commercial analytics by leading sales compensation strategies, forecasting, and performance insights. Drive team development and cross-functional collaboration to enhance revenue g...

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3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$192K - $251K *

Champion innovative design solutions as a Lead Product Designer, driving strategic initiatives and enhancing user experiences for Jira. Collaborate with cross-functional teams to shape the future of w...

San Francisco, CARemote

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$168K - $227K *

Partner with us to shape innovative payer value strategies for oncology assets, translating complex clinical data into actionable insights that enhance patient access and coverage. Collaborate across...

Thousand Oaks, CARemote

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.