Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$150K - $215K *

Innovate by driving real-time communications strategies and partner engagement. Shape impactful narratives during breaking news while building scalable programs that connect communications outcomes to...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Elevate client success by managing a portfolio of accounts, leading strategy calls, and optimizing Meta campaigns. Drive performance and retention through strong relationships and actionable insights...

Sugar Land, TXRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$204K - $290K *

Create a groundbreaking consumer loyalty program that enhances user engagement and retention. Drive the vision, launch rewards, and collaborate across teams to ensure a seamless experience that positi...

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3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$112K - $140K *

Shape the future of pricing strategy by leading initiatives that optimize monetization and enhance product value. Collaborate cross-functionally to drive impactful pricing decisions that align with bu...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Technical Services

$141K - $177K *

Join us to shape the future of cybersecurity by leading product vision and strategy for our innovative Autonomous and Continuous pentesting platform, driving impactful solutions that enhance security...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$102K - $154K *

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4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$192K - $384K *

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Bellevue, WARemote

4 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$149K - $240K *

Unlock potential by driving go-to-market strategies for innovative AI products. Collaborate across teams to translate technical capabilities into compelling narratives, ensuring customer success and m...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$210K - $250K *

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2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $195K *

Drive change management initiatives that enhance employee engagement and operational efficiency. Collaborate across teams to ensure successful adoption of technology and policy changes, while providin...

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3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$168K - $281K *

Lead the charge in Proactive Defense Operations, transforming threat data into automated defenses. Drive strategy, team performance, and operational excellence while collaborating across functions to...

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Today

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$168K - $240K *

Lead the charge in optimizing business operations through innovative solutions, driving efficiency and productivity while fostering cross-functional collaboration and data-driven decision-making to en...

United StatesRemote

3 days ago

  •   11 - 15 years exp.  •   Information Technology

$130K - $180K *

Pioneer partnerships that drive value in our rewards ecosystem. You'll lead the strategy and execution of high-impact collaborations, optimizing our marketplace for cardholders while enhancing revenue...

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6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$108K - $216K *

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Hoboken, NJRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$105K - $176K *

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4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$157K - $207K *

Shape the future of biology by leading creative initiatives that elevate our brand. Collaborate closely with leadership to craft compelling narratives and visuals, while managing a growing team and bu...

Emeryville, CARemote

3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$130K - $160K *

Unlock potential by leading content strategy and production for a dynamic B2B tech firm. Drive narrative development, optimize for SEO, and create impactful materials that enhance pipeline and engage...

San Francisco, CARemote

Yesterday

  •   8 - 10 years exp.  •   Technical Services

$139K - $157K *

Transform client partnerships by leading innovative commerce strategies across major retail platforms. Drive growth through integrated marketing, operational excellence, and creative solutions, ensuri...

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2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Transform the creative landscape by leading innovative art direction and visual storytelling. Collaborate with a dynamic team to craft compelling concepts that resonate with our brand vision and inspi...

Chicago, ILRemote

6 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Drive growth by shaping strategic partnerships and optimizing processes in a dynamic business development role. Collaborate with teams to enhance e-commerce performance, create lead generation strateg...

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Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's driving integrated demand generation campaigns across multiple channels. You'll collaborate with cross-functional teams to launch products, optimize pipeline strategies, and enhance...

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6 days ago

  •   5 - 7 years exp.  •   Information Technology

$195K - $325K *

Champion transformative executive and internal communications strategies that shape leadership narratives and enhance employee engagement across diverse channels for maximum alignment and trust within...

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Reposted 5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$140K - $175K *

Join a dynamic team to drive the strategy and roadmap for Sales and Marketing platforms, focusing on Salesforce and marketing automation. Collaborate with stakeholders to prioritize initiatives and de...

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2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Lead the charge in driving partner-sourced revenue growth and market expansion through strategic alliances in Data, AI, and Cloud. Collaborate with top technology partners to convert relationships int...

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1 week ago

  •   8 - 10 years exp.  •   Information Technology

$199K - $370K *

Build strategic partnerships that drive growth and market success. Oversee the full lifecycle of partnerships, from sourcing and negotiation to execution and performance monitoring, ensuring alignment...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.