Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$141K - $184K *

Drive user engagement by designing top-of-funnel experiences that convert leads into owners. Collaborate with cross-functional teams to optimize acquisition flows and enhance user journeys through dat...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$80K - $95K *

Shape your career by leading integrated marketing campaigns that drive customer engagement and new business growth. Collaborate with cross-functional teams to enhance customer adoption and pipeline de...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Information Technology

$157K - $252K *

Drive growth by leading the product strategy for merchant acquisition, enhancing onboarding experiences, and optimizing sales funnels. Collaborate with cross-functional teams to innovate and leverage...

Arlington, VARemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$159K - $254K *

Join a team that's redefining financial solutions for restaurants. Lead product innovation in lending, collaborating across departments to enhance our offerings and drive impactful results for restaur...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $230K *

Pioneer a high-performing sales team, driving revenue growth through strategic leadership and client engagement. Shape the future of our corporate sales efforts by optimizing processes and fostering c...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$125K - $150K *

Champion the evolution of identity security by leading product management for our core identity graph and correlation services, ensuring seamless integration and access control across platforms while...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $180K *

Unlock the potential of brand innovation by leading strategy and consumer insights for new product launches. Collaborate across teams to shape compelling narratives and ensure market readiness, drivin...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Champion the member experience by crafting compelling UX copy across all product areas. Collaborate with designers and stakeholders to ensure clarity and consistency, while driving business goals thro...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$230K - $286K *

Shape the future of our virtual card experience by leading a high-performing product team, driving user growth, and optimizing strategies to enhance customer engagement across all digital platforms...

New York, NYRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $260K *

Transform enterprise ecosystems by leading product strategy for Direct Imports and Cross Border. Drive modernization, connect business and technology, and enhance global commerce capabilities through...

Bentonville, ARRemote

4 weeks ago

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$179K - $248K *

Lead the charge in operationalizing strategy and driving cross-division initiatives. Collaborate with senior stakeholders to enhance efficiency and client satisfaction in a fast-paced corporate travel...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $155K *

Drive the strategy and roadmap for Bot Management solutions, ensuring alignment with customer needs and market trends. Collaborate with cross-functional teams to innovate and deliver effective cyberse...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$160K - $200K *

Lead the charge in developing competitive oncology strategies, ensuring client needs are met through collaboration and expertise. Drive business development and enhance client relations while overseei...

Raleigh, NCRemote

4 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$125K - $150K *

Champion strategic growth by developing partnerships, driving co-selling initiatives, and fostering relationships within the channel ecosystem to consistently achieve revenue goals and enhance custome...

Arizona, USRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$230K - $260K *

Help us drive sustainable revenue growth by analyzing opportunities, shaping strategies, and collaborating across teams to enhance profitability in the Americas region. Lead initiatives that transform...

Jersey City, NJRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$108K - $156K *

Join a dynamic team as you oversee complex software deployments, ensuring governance and stakeholder engagement across multiple sites. Drive successful outcomes for strategic customers while managing...

Tucson, AZRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$205K - $231K *

Champion the Athena member experience by leading cross-functional teams to enhance vulnerability management and remediation processes, ensuring a seamless workflow for enterprise customers in a fast-p...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$142K - $202K *

Unlock commercial potential by executing transformation workstreams, collaborating with cross-functional teams, and delivering strategic insights to drive measurable results in a healthcare-focused en...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Healthcare

$97K - $119K *

Lead the charge in transforming research into actionable insights for clients. Manage projects, build relationships, and deliver impactful recommendations in a fast-paced client service environment fo...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Advance your career by driving business development in clinical research and medical imaging. Build strategic client relationships, identify new opportunities, and contribute to innovative healthcare...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $230K *

Unlock potential by driving strategic sales initiatives for major clients. Engage in lead origination, account management, and growth strategies in the Retail and CPG sectors, leveraging industry insi...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$145K - $190K *

Lead the charge in designing and optimizing scalable data pipelines using Azure, PySpark, and Airflow. Collaborate with teams to ensure data quality and performance while mentoring engineers and drivi...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $150K *

Join us to lead North America's field and demand marketing efforts, driving pipeline and revenue through strategic programs and cross-functional collaboration with sales and marketing teams...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Take ownership of customer-facing products that enhance user journeys. Drive growth through experimentation and data analysis, maximizing conversion and retention while partnering with cross-functiona...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Energy & Utilities

$126K - $173K *

Shape the future of enterprise decisioning by leading cross-functional product initiatives that enhance customer experiences and drive operational readiness across multiple business channels...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.