Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$130K - $230K *

Champion your career by leading mid-market customer experience strategies. Drive product innovation, engage with customers, and collaborate across teams to enhance operational efficiency and deliver e...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Help us shape the future of customer experience by leading product strategy for mid-market solutions. Collaborate with teams to deliver innovative, AI-powered capabilities that enhance operational eff...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Engage with C-suite leaders to drive strategic sales for a compliance platform. Lead full sales cycles, develop account strategies, and leverage AI tools to enhance client relationships and achieve re...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$196K - $275K *

Accelerate progress at the forefront of digital product engineering, leading commercial growth and innovative solutions. Engage with clients to address complex challenges, leveraging technology and pr...

New York, NYRemote

2 days ago

  •   11 - 15 years exp.  •   Media

$183K - $289K *

Lead design for an innovative AI-native Strategic Portfolio Management suite. Collaborate with product and engineering leaders to establish design vision and manage a growing team of designers while a...

Mountain View, CARemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Information Technology

$153K - $213K *

Drive efficiency by automating internal processes, enhancing productivity across teams. Collaborate with stakeholders to identify bottlenecks, implement AI solutions, and ensure measurable impact on w...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $120K *

Elevate marketing effectiveness by managing lead generation systems and optimizing Marketo and SFDC integrations. Collaborate with teams to enhance data-driven strategies and ensure high-quality lead...

Illinois, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$200K - $300K *

Accelerate sales growth in the Pacific Northwest by leading a dynamic team in Washington, Oregon, and Idaho. Drive accountability, enhance pipeline management, and foster a high-performance culture th...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$140K - $165K *

Transform strategic partnerships by driving new business and expanding relationships with Independent Agencies and Brand Direct clients, leveraging advanced advertising solutions and insights to unloc...

Florida, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$170K - $200K *

Elevate your career by leading integrated marketing initiatives that drive awareness and demand for innovative financial products. Collaborate across teams to develop go-to-market strategies and gener...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Deliver compelling content that engages security practitioners through blogs, whitepapers, and videos. Collaborate with experts to create impactful narratives and optimize for search, ensuring visibil...

San Francisco, CARemote

Yesterday

  •   5 - 7 years exp.  •   Technical Services

$150K - $180K *

Unlock potential by driving enterprise software sales across North America. Own customer relationships, expand accounts, and collaborate with partners to achieve commercial success while managing comp...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$188K - $282K *

Drive design excellence in fintech by leading a team to enhance payment, billing, and timekeeping solutions. Collaborate with cross-functional partners to shape user experiences that empower legal pro...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$150K - $205K *

Join a team that's driving M&A success by leading financial strategy, target evaluation, and integration planning. Collaborate with senior leaders to identify opportunities and execute critical phases...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$160K - $200K *

Drive global marketing strategy and execution to enhance revenue growth, brand positioning, and client engagement across diverse healthcare markets. Collaborate with leadership to optimize performance...

Pennsylvania, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$183K - $289K *

Drive innovative product design by shaping user experiences across complex engineering data. Collaborate closely with leaders and cross-functional teams to enhance product strategy, customer insights...

Magna, UTRemote

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $115K *

Explore a strategic leadership role focused on developing omnichannel engagement strategies that connect media, analytics, and customer experiences, driving measurable outcomes for healthcare brands a...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$210K - $273K *

Shape the future of security by defining product vision and strategy for AI-powered capabilities, enhancing risk visibility, and driving adoption across engineering teams to ensure secure development...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Elevate product strategy and execution for US tax solutions, driving innovation and integration within the tax technology landscape while ensuring compliance and market alignment through collaboration...

Atlanta, GARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Unlock your potential by leading the operational backbone of a new Customer Experience Center. Drive launch readiness, manage vendor relationships, and ensure seamless program execution to deliver exc...

Waukesha, WIRemote

3 days ago

  •   5 - 7 years exp.  •   Business Services

$315K - $370K *

Join a team that's redefining offensive security by leading engineering efforts to transform research into scalable, customer-facing products. Drive strategy, execution, and innovation across multiple...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Information Technology

$97K - $136K *

Champion the growth of Product-Led Growth and Self-Serve initiatives by managing paid marketing programs, leveraging data-driven insights, and enhancing workflows through AI to drive user acquisition...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$86K - $110K *

Take ownership of digital marketing operations, managing CRM campaigns and creative processes. Collaborate across teams to enhance performance, streamline workflows, and leverage AI for improved resul...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$90K - $120K *

Join a dynamic team to drive customer activation and retention strategies across the prescription lifecycle. Collaborate cross-functionally to optimize customer journeys and deliver measurable growth...

RemoteRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$125K - $135K *

Join a team that's driving market growth by engaging dealers and customers, unlocking new business opportunities, and collaborating with sales teams to enhance market presence and revenue across diver...

CanadaRemote

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.