Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$150K - $180K *

Drive the future of portfolio management by leading AI-enabled product strategies. Collaborate across teams to transform insights into actionable decisions, ensuring customer success and product adopt...

Jersey City, NJRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $150K *

Join a dynamic team to shape corporate strategy by translating insights into actionable recommendations that drive growth. Collaborate cross-functionally to identify opportunities and influence decisi...

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1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$247K - $305K *

Support the strategic commercialization of rare disease therapies by leading marketing initiatives, collaborating cross-functionally, and optimizing brand strategies to enhance patient access and enga...

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Reposted today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$100K - $120K *

Join a dynamic team as you drive sales growth by cultivating client relationships and executing strategic marketing initiatives. Leverage your consultative skills to provide tailored workforce solutio...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Engage with enterprise clients to drive sales growth through strategic prospecting, relationship building, and consultative solutions. Collaborate with brokers and leverage marketing strategies to exc...

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6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$127K - $175K *

Champion the execution of security and privacy initiatives, aligning cross-functional teams to reduce risks and enhance outcomes. Drive strategic planning, maintain clear communication, and prepare ex...

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6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Elevate your career by driving product delivery excellence across teams. You'll ensure timely resolution of client requests and bugs, coordinating efforts between Product, Engineering, and Customer Ex...

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3 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Join us to build a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all while collabor...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's building a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all whi...

CanadaRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$77K - $130K *

Unlock potential by leading innovative SaaS initiatives that enhance customer experiences and drive business growth. Collaborate with cross-functional teams to shape product strategy, leveraging AI to...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $150K *

Elevate your career by owning product areas from discovery to launch. Collaborate with customers and cross-functional teams to transform insights into impactful solutions, driving measurable outcomes...

Vancouver, BCRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K - $95K *

Engage with brands to drive holistic revenue growth and strategic partnerships across digital, print, and experiential platforms. Utilize your sales expertise to identify opportunities and create impa...

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Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Media

$85K - $95K *

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3 weeks ago

  •   8 - 10 years exp.  •   Media

$130K - $230K *

Champion your career by leading mid-market customer experience strategies. Drive product innovation, engage with customers, and collaborate across teams to enhance operational efficiency and deliver e...

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1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Help us shape the future of customer experience by leading product strategy for mid-market solutions. Collaborate with teams to deliver innovative, AI-powered capabilities that enhance operational eff...

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1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Engage with C-suite leaders to drive strategic sales for a compliance platform. Lead full sales cycles, develop account strategies, and leverage AI tools to enhance client relationships and achieve re...

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2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$196K - $275K *

Accelerate progress at the forefront of digital product engineering, leading commercial growth and innovative solutions. Engage with clients to address complex challenges, leveraging technology and pr...

New York, NYRemote

2 days ago

  •   11 - 15 years exp.  •   Media

$183K - $289K *

Lead design for an innovative AI-native Strategic Portfolio Management suite. Collaborate with product and engineering leaders to establish design vision and manage a growing team of designers while a...

Mountain View, CARemote

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  •   Less than 5 years exp.  •   Information Technology

$153K - $213K *

Drive efficiency by automating internal processes, enhancing productivity across teams. Collaborate with stakeholders to identify bottlenecks, implement AI solutions, and ensure measurable impact on w...

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3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $120K *

Elevate marketing effectiveness by managing lead generation systems and optimizing Marketo and SFDC integrations. Collaborate with teams to enhance data-driven strategies and ensure high-quality lead...

Illinois, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$200K - $300K *

Accelerate sales growth in the Pacific Northwest by leading a dynamic team in Washington, Oregon, and Idaho. Drive accountability, enhance pipeline management, and foster a high-performance culture th...

RemoteRemote

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  •   5 - 7 years exp.  •   Finance & Insurance

$140K - $165K *

Transform strategic partnerships by driving new business and expanding relationships with Independent Agencies and Brand Direct clients, leveraging advanced advertising solutions and insights to unloc...

Florida, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$170K - $200K *

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1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Deliver compelling content that engages security practitioners through blogs, whitepapers, and videos. Collaborate with experts to create impactful narratives and optimize for search, ensuring visibil...

San Francisco, CARemote

Yesterday

  •   5 - 7 years exp.  •   Technical Services

$150K - $180K *

Unlock potential by driving enterprise software sales across North America. Own customer relationships, expand accounts, and collaborate with partners to achieve commercial success while managing comp...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.