Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$170K - $180K *

Lead the strategic execution of commercial planning and sales coverage, aligning cross-functional teams to drive profitable growth. Oversee territory design, customer segmentation, and annual planning...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$175K - $210K *

Drive the go-to-market strategy for an AI-powered enterprise search platform, leading a high-performing sales team to achieve revenue goals while fostering strategic partnerships and aligning with pro...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$125K - $150K *

Lead the vision and strategy for content development, ensuring quality and usability. Collaborate with stakeholders to align priorities, streamline processes, and enhance the user experience across co...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $185K *

Optimize product performance through data-driven insights, collaborating with cross-functional teams to define metrics, analyze customer behavior, and support strategic planning for impactful product...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$170K - $243K *

Transform product innovation by leading AI-driven strategies and experiments, collaborating across teams to enhance software solutions and improve employee experiences in a dynamic, fast-paced environ...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$120K - $145K *

Deliver a visionary roadmap that integrates cloud analytics with smart traffic solutions, boosting emergency response efficiency and transit performance. Lead products that redefine smart-city signal...

CanadaRemote

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$107K - $150K *

Shape the future of our enterprise data platform by leading product strategy, defining capabilities, and ensuring alignment across business and technology teams to deliver scalable, secure, and truste...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$145K - $160K *

Shape the future of connectivity by leading strategic product initiatives that enhance integration capabilities across EDI, APIs, and RPA. Collaborate with cross-functional teams to streamline partner...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Transportation

$125K - $150K *

Drive market-driven growth initiatives in the semiconductor and pharmaceutical sectors. Collaborate cross-functionally to develop strategic marketing programs that position the company as a trusted te...

Cary, NCRemote

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$130K - $155K *

Shape the future of Women's Health marketing by driving strategic initiatives and collaborating with cross-functional teams to enhance the adoption of da Vinci Surgery solutions in Gynecology and Brea...

Sunnyvale, CARemote

6 days ago

  •   11 - 15 years exp.  •   Healthcare

$154K - $208K *

Shape the future of quality operations by leading teams to enhance product excellence and consumer satisfaction across global markets, driving continuous improvement and strategic initiatives in a dyn...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$135K - $160K *

Transform complex technical programs by leading cross-functional teams, ensuring timely delivery and fostering collaboration. Leverage your expertise to drive innovation and enhance productivity throu...

San Diego, CARemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$137K - $231K *

Lead the charge in crafting impactful user experiences across multiple sectors. Drive design strategies, engage with customers, and collaborate closely with product and engineering teams to shape end...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$216K - $236K *

Join a team that's redefining AI product management by driving ROI through innovative solutions. Lead the development of AI capabilities that enhance Alteryx workflows, ensuring faster, better, and ch...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$125K - $150K *

Lead the charge in demand generation and performance marketing, optimizing campaigns and funnel reporting. Collaborate with Sales and Revenue Operations to enhance data infrastructure and drive measur...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$110K - $140K *

Join a dynamic team to foster client relationships, drive strategic growth, and innovate solutions that enhance client success. Collaborate across functions to deliver impactful results and maintain i...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Media

$168K - $231K *

Drive transformation by partnering with cross-functional teams to design and implement effective product operations, ensuring alignment with strategic goals and enhancing organizational effectiveness...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$120K - $145K *

Accelerate progress at transforming unstructured plan catalogs into structured data. Collaborate with teams to enhance analytical capabilities and ensure precise delivery of actionable insights for a...

RemoteRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$148K - $185K *

Empower your career by leading core service definitions in billing and authentication. Drive strategic initiatives, collaborate across teams, and ensure seamless transitions to modern platforms while...

RemoteRemote

Yesterday

  •   8 - 10 years exp.  •   Media

$170K - $220K *

Drive product strategy and development to enhance clinician experience, optimizing patient care through innovative solutions and stakeholder collaboration across a nationwide healthcare network...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$135K - $160K *

Drive the strategic vision for Technical Support, enhancing service delivery and operational efficiency while championing AI transformation and innovation to elevate customer experience and achieve bu...

United StatesRemote

Reposted 3 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$125K - $140K *

Lead the strategy and execution of regional field marketing events, driving pipeline growth and enhancing brand awareness through integrated marketing initiatives across enterprise technology audience...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $190K *

Transform your career by leading global customer operations. Drive change, enhance service delivery, and collaborate with senior leadership to shape strategic initiatives while managing vendor relatio...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$142K - $186K *

Pioneer a data-driven culture by designing scalable ELT pipelines and analytics models. Collaborate across teams to ensure product data integrity and empower stakeholders with self-service insights, d...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Shape the future of growth marketing by developing and executing innovative strategies that drive demand and enhance brand positioning in the legal tech market. Collaborate cross-functionally to optim...

Chicago, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Legal & Accounting

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.