Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$135K - $160K *

Shape the future of K-12 sales by leading a dynamic team of Account Executives. Drive performance through strategic planning, precise forecasting, and collaborative initiatives to achieve growth targe...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$105K - $150K *

Lead product management for complex digital services, mentoring a team of Product Managers. Collaborate with stakeholders to define strategies, prioritize needs, and deliver impactful outcomes while f...

United StatesRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Drive growth by leading integrated marketing strategies across channels, optimizing customer acquisition, retention, and engagement. Collaborate with cross-functional teams to leverage data and techno...

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Reposted 4 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $130K *

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3 weeks ago

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$162K - $228K *

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1 week ago

  •   8 - 10 years exp.  •   Healthcare

$80K - $95K *

Optimize partner marketing operations by managing Salesforce reporting, campaign data, and MDF programs. Collaborate with teams to ensure accurate data insights and effective partner enablement, drivi...

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3 weeks ago

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$133K - $186K *

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1 week ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $170K *

Elevate your career by driving strategic growth and distribution in military retail channels. Lead key relationships, optimize product visibility, and achieve sales goals while collaborating with cros...

Dallas, TXRemote

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$185K - $344K *

Lead the charge in advancing enterprise field intelligence strategies, ensuring a unified approach to customer engagement and decision support across multiple therapeutic areas, while driving actionab...

East Hanover, NJRemote

Yesterday

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$160K - $190K *

Transform your career by leading a dynamic sales team focused on driving revenue growth in North America technology accounts. Shape innovative go-to-market strategies and engage with executive leaders...

New York, NYRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

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Charlotte, NCRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$230K - $270K *

Drive the future of AI-powered dental care by building a revenue-driven marketing engine that shapes growth and positions the organization as a category leader across multiple market segments...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$235K - $294K *

Lead and mentor a high-performing design team, driving product design strategy and delivering user-centric solutions. Collaborate with stakeholders to enhance customer experiences and foster a culture...

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4 weeks ago

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$150K - $200K *

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6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $135K *

Drive partner engagement and revenue growth by managing key relationships, executing go-to-market strategies, and optimizing partnerships to enhance Aprimo's ecosystem and market presence...

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1 week ago

  •   Less than 5 years exp.  •   Media

$146K - $282K *

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Salt Lake City, UTRemote

4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Drive AI-powered marketing initiatives to optimize campaigns, enhance pipeline generation, and leverage automation. Collaborate cross-functionally while experimenting with emerging technologies to red...

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Today

  •   Less than 5 years exp.  •   Energy & Utilities

$150K - $180K *

Drive the product marketing strategy, leading a dynamic team to enhance positioning, messaging, and go-to-market execution across diverse segments and channels, ensuring alignment and effectiveness in...

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4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$160K - $190K *

Empower nonprofit organizations to maximize their impact by leading product strategy and execution for innovative fundraising solutions. Drive growth through deep customer insights, collaborative part...

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Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

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4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $150K *

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Reposted 1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$153K - $207K *

Grow your career with a dynamic role that shapes product strategy and drives cross-functional collaboration to enhance customer experiences and achieve business outcomes through effective product mana...

Minneapolis, MNRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$156K - $260K *

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Washington, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$135K - $160K *

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3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Shape the future by aligning business objectives with technology investments. Drive Agile transformation, enhance customer satisfaction, and lead product teams to deliver innovative solutions that mee...

Somerville, MARemote

Today

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.