Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$80K - $95K *

Transform complex cybersecurity narratives into engaging content that captivates audiences across various formats. Collaborate with cross-functional teams to enhance brand storytelling and drive conve...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$134K - $230K *

Join a dynamic team as you lead the strategy and execution of innovative consumer payment solutions, driving growth and engagement through targeted rewards and offers while collaborating across multip...

Eden Prairie, MNRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$264K - $345K *

Join a team that's shaping the future of AI-driven collaboration. Lead innovative strategies and elevate product management by integrating AI in core offerings to enhance user experiences and drive im...

San Francisco, CARemote

Reposted yesterday

  •   8 - 10 years exp.  •   Information Technology

$140K - $185K *

Collaborate with cross-functional teams to drive product strategy, manage roadmaps, and enhance customer experiences. Lead product initiatives, ensuring alignment with business goals while mentoring j...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$120K - $145K *

Join a team that's redefining product marketing for HPC customers. Lead strategic initiatives, craft compelling content, and collaborate across functions to drive market success and exceed customer ex...

New York, NYRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$202K - $238K *

Unlock your potential as a senior B2B marketing leader, driving strategy and demand generation. Collaborate across teams to enhance market positioning and build a high-performing marketing function th...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Technical Services

$125K - $150K *

Unlock your potential by leading global product marketing strategies for innovative healthcare technologies. Collaborate with cross-functional teams to drive commercialization, enhance customer engage...

Sunnyvale, CARemote

Today

  •   5 - 7 years exp.  •   Healthcare

$140K - $176K *

Engineer innovative solutions as a Tech Lead, driving architectural evolution and technical excellence for a global web platform while enhancing digital customer experiences through advanced AI integr...

CanadaRemote

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$192K - $266K *

Drive best-in-class travel support through strategic leadership and operational excellence. Oversee lodging, flights, and customer advocacy, fostering a culture of continuous improvement and exception...

United StatesRemote

Reposted 1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$235K - $323K *

Elevate your career by leading a high-performing team focused on driving sales strategy and execution for Commercial General Contractors. Foster a culture of accountability and collaboration while ach...

RemoteRemote

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $140K *

Shape the future of lead management and partner relationships by owning the Salesforce Lead-to-Opportunity and PRM domains. Drive strategy, execution, and collaboration across teams to enhance convers...

California, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$93K - $120K *

Transform business intelligence into actionable insights by leading product strategy and development. Collaborate across teams to create scalable solutions that enhance decision-making and drive measu...

Minnesota, USRemote

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$162K - $244K *

Elevate your career by leading an AI-driven digital marketing strategy that transforms pipeline generation and revenue growth. Drive innovation, optimize performance, and mentor a high-performing team...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$185K - $250K *

Lead the charge in shaping innovative sponsorship products, collaborating across teams to enhance advertiser and publisher experiences while driving growth in a scalable marketplace. Your hands-on app...

New York, NYRemote

3 weeks ago

  •   8 - 10 years exp.  •   Media

$120K - $150K *

Drive the marketing strategy and execution from the ground up. Collaborate with cross-functional teams to build scalable demand-generation programs to boost qualified pipeline and revenue for innovati...

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Reposted 1 month ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Shape product strategy and execution for a B2B surveillance portfolio. Collaborate with cross-functional teams to drive product success from concept to end of life, while mentoring fellow product mana...

Teaneck, NJRemote

2 weeks ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$100K - $120K *

Drive enterprise sales by building relationships with large dealership groups. Identify opportunities, navigate complex decision-making processes, and collaborate with internal teams to deliver tailor...

Des Moines, IARemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $169K *

Unlock your potential by leading complex design initiatives that define product strategy and influence cross-functional teams. Drive innovation in UX and create impactful solutions while shaping the f...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Media

$125K - $150K *

Transform your career by leading GTM enablement initiatives that equip sales and marketing teams with essential training, certifications, and resources to drive success in a rapidly scaling organizati...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Transportation

$110K - $130K *

Lead the charge in transforming measurement experiences by integrating retailer data into a unified reporting platform. Collaborate with partners to enhance data flow and deliver actionable insights f...

Toronto, ONRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $200K *

Lead the charge in defining and executing a cohesive platform narrative, driving marketing strategy for strategic accounts while influencing enterprise-level buying decisions and enhancing Kaseya's ma...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$150K - $180K *

Unlock potential by leading the product strategy for B2B email and identity data solutions. Collaborate with cross-functional teams to drive product launches, enhance capabilities, and engage with cli...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Champion strategic sales transformation by leveraging data and insights to drive growth, optimize operations, and enhance decision-making across a global sales organization. Collaborate with leadershi...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Drive enterprise growth by managing relationships and closing high-value deals. Collaborate cross-functionally to create sales strategies that meet customer needs, while contributing to defining the G...

Toronto, ONRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$135K - $160K *

Transform our growth marketing strategy by driving demand generation and managing a high-performing team. Collaborate with cross-functional leaders to optimize pipeline performance and leverage automa...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.