Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$165K - $210K *

Transform retail sales strategies and lead a dynamic team to achieve revenue goals. Drive account management, develop talent, and collaborate with cross-functional teams to enhance product offerings a...

United StatesRemote

Reposted 3 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$200K - $240K *

Elevate regional marketing efforts by leading strategy execution, aligning teams, and driving demand generation. This high-impact role focuses on pipeline growth, sales alignment, and modernizing mark...

RemoteRemote

Today

  •   11 - 15 years exp.  •   Real Estate & Construction

$145K - $185K *

Champion partner growth by developing and executing multi-tiered GTM strategies, driving revenue expansion across the MSSP and MSP ecosystem while collaborating with sales to enhance market awareness...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Shape the future of data collaboration by leading product strategy for clean rooms and data delivery platforms. Drive innovation in privacy-conscious solutions while ensuring scalability and alignment...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $150K *

Drive market strategy and commercialization for a diverse product portfolio, leveraging customer insights and competitive analysis to enhance adoption and growth. Collaborate cross-functionally to ens...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$160K - $200K *

Transform customer success by leading a technical account management team, driving subscription growth, and enhancing service delivery through innovative AI solutions and strategic partnerships...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Shape the future of product marketing by driving operational excellence in product launches and go-to-market initiatives. Collaborate across teams to ensure seamless execution and strategic alignment...

RemoteRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Pioneer the strategy and execution of data platforms and AI products, leading cross-functional teams to enhance commercial life sciences solutions while driving revenue growth and product adoption in...

United StatesRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Shape the market presence of Chorus by owning positioning, messaging, and launch governance. Collaborate with cross-functional teams to craft strategies that enhance product perception and drive insig...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $150K *

Unlock potential by leading product marketing strategies for enterprise security buyers. Collaborate with Sales and Product teams to enhance positioning, create impactful materials, and drive successf...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Lead the development and scaling of our connector ecosystem, collaborating with cross-functional teams to transform strategic opportunities into actionable product initiatives that enhance client mark...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Join a team that's redefining business identity solutions. As a Product Manager, you'll drive strategy, development, and performance of our Business Identity Graph, collaborating with cross-functional...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by directing product strategy for data-centric solutions, collaborating across teams to enhance product performance and drive innovation. Own the product lifecycle from conception to...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Elevate product management by integrating diverse datasets into innovative solutions. Collaborate with cross-functional teams to enhance existing products and drive new data initiatives from concept t...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$103K - $195K *

Drive PEMCO's digital commerce strategy, enhancing customer journeys and optimizing sales across channels. Lead cross-functional teams to improve online experiences, boost acquisition, and ensure alig...

Seattle, WARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$160K - $200K *

Join us to redefine retail marketing in the cannabis industry. Lead strategy, visual merchandising, and shopper engagement initiatives to enhance brand presence and drive sales across U.S. dispensarie...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$85K - $100K *

Join a dynamic team to drive the development and optimization of digital eCommerce platforms, ensuring alignment with business goals while fostering innovation and collaboration across cross-functiona...

Richmond Hill, ONRemote

5 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$170K - $190K *

Drive the growth of our executive community by building innovative channels and systems. Collaborate with leadership to leverage proprietary data, enhance engagement, and create impactful content that...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in shaping go-to-market strategies for Playout and Infrastructure products, driving visibility and engagement through compelling messaging and strategic partnerships across teams to me...

Toronto, ONRemote

2 days ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Join a team that's redefining product marketing for broadcast technology. Drive go-to-market strategies, craft compelling messaging, and collaborate across teams to elevate our Playout and Infrastruct...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Accelerate progress at a dynamic marketplace by owning the Driver App, enhancing user experience, and driving engagement. Collaborate cross-functionally to optimize workflows and improve marketplace h...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$110K - $130K *

Engineer innovative data products that empower global businesses. Lead cross-functional teams to define product strategy, manage lifecycles, and drive performance metrics, ensuring alignment with mark...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$140K - $180K *

Transform product management by owning the roadmap, prioritizing customer needs, and leveraging data to drive impactful AI-powered solutions. Collaborate closely with design and engineering to deliver...

Ontario, CARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$155K - $180K *

Drive successful delivery of complex, multi-year programs in a dynamic environment. Collaborate with cross-functional teams to manage scope, budget, and timelines while ensuring client satisfaction an...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Empower growth by leading market intelligence and analytics initiatives, driving strategic partnerships, and translating trends into actionable business strategies. Collaborate cross-functionally to i...

Boston, MARemote

6 days ago

  •   5 - 7 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.