Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$118K - $139K *

Lead the charge in innovative media strategy development, managing integrated plans while driving measurable business outcomes. Oversee a team of strategists, ensuring high-quality deliverables and cl...

Texas, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Media

$118K - $139K *

Champion data-driven media strategies by leading innovative campaigns and delivering measurable outcomes across diverse platforms while managing team dynamics and client relationships to elevate overa...

Texas, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Media

$118K - $139K *

Drive impactful media strategies that elevate brands through data-driven insights and comprehensive planning across multiple channels. Lead a dedicated team, ensuring strategic excellence that connect...

Michigan, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Media

$200K - $230K *

Join a team that's dedicated to optimizing supply chain processes and enhancing materials management. Lead strategic initiatives to improve efficiency, manage supplier relationships, and drive cross-f...

Downers Grove, ILRemote

2 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$203K - $254K *

Drive the creation of a comprehensive Data & AI Governance program that establishes standards for data ownership, usage, and monitoring across the enterprise, while fostering responsible AI practices...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$237K - $275K *

Join a team that's redefining client partnerships by owning strategic accounts, driving revenue growth, and ensuring client satisfaction through integrated solutions and executive relationships across...

United StatesRemote

Yesterday

  •   11 - 15 years exp.  •   Media

$182K - $252K *

Champion data-driven decision-making by leveraging deep analytics expertise to guide product, marketing, and finance leaders. Drive strategic insights and build innovative tools that enhance business...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $143K *

Lead the charge in developing and executing innovative marketing strategies for a digital platform, driving partner engagement and business growth through compelling storytelling and strategic positio...

Georgia, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$180K - $210K *

Shape the future of oncology partnerships by driving strategy and execution to expand Daymark's network among leading practices focusing on value-based care. Cultivate relationships, close deals, and...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$143K - $286K *

Lead and develop a high-performing analytics team to drive data-driven product strategies and insights across the product lifecycle, enhancing customer experience and business outcomes through rigorou...

San Bruno, CARemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$135K - $166K *

Drive our end-to-end Lifecycle strategy and customer communications journey, leveraging data and AI to enhance engagement across multiple channels. Collaborate cross-functionally to optimize conversio...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $200K *

Join a team that's driving marketing transformation by leveraging Adobe's ecosystem. Lead consultative engagements, advise senior executives, and design integrated solutions that enhance client satisf...

New York, NYRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$160K - $200K *

Elevate client marketing strategies by leading transformative engagements using Adobe's ecosystem. Collaborate with senior executives to design data-driven solutions that enhance customer experiences...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$75K - $86K *

Champion strategic influencer marketing initiatives, fostering client relationships and driving campaign success across multiple brands. Collaborate with cross-functional teams to deliver innovative s...

New York, NYRemote

2 days ago

  •   Less than 5 years exp.  •   Media

$117K - $157K *

Lead integrated marketing strategies for the healthcare vertical, driving demand and optimizing pipeline conversion through collaboration with sales and cross-functional teams. Utilize data insights t...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Drive innovative creative strategies that elevate performance marketing. Lead the development of original concepts and frameworks, leveraging insights and AI to enhance team capabilities and deliver i...

New York, NYRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Pioneer innovative creative strategies that elevate performance marketing. Collaborate across teams to develop impactful video and static ads, leveraging insights and AI to drive results and establish...

Los Angeles, CARemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$99K - $132K *

Accelerate your career by driving data product management that enhances decision-making and efficiency across diverse sports and entertainment operations. Lead product strategies to translate complex...

RemoteRemote

4 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$125K - $181K *

Drive enterprise data governance and knowledge management strategies. Collaborate with cross-functional teams to enhance data quality, support compliance, and enable AI governance. Ensure strong data...

United StatesRemote

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$131K - $150K *

Lead strategic product marketing initiatives by shaping messaging and positioning to drive market impact, enhance customer engagement, and collaborate cross-functionally with sales and brand teams for...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $160K *

Transform client relationships by leading complex digital banking implementations. Oversee project execution, manage risks, and ensure client satisfaction while driving portfolio growth through strate...

Toronto, ONRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$128K - $214K *

Champion user research strategies that shape digital experiences by turning data into actionable insights, collaborating across teams to enhance user engagement and optimize web performance globally...

United StatesRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$102K - $147K *

Engage with C-Level Executives to drive client retention and growth. Leverage your sales expertise to manage complex high-revenue accounts and deliver exceptional value across a territory of Large Ent...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$181K - $278K *

Empower high-impact MLOps initiatives by leading a team in designing scalable ML infrastructures and optimizing cloud operations. Drive collaboration across disciplines to enhance AI training and infe...

RemoteRemote

4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$90K - $110K *

Bring your expertise to a dynamic role where you'll shape marketing strategies and positioning for academic programs, ensuring clarity and effectiveness throughout their lifecycle while collaborating...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.