Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$162K - $228K *

Transform the Ad Tech landscape by leading cross-functional teams to ensure seamless delivery and execution of complex technology portfolios, driving strategic initiatives and fostering collaboration...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Healthcare

$80K - $95K *

Engage clients by managing a portfolio of accounts, optimizing Meta campaigns, and driving performance. Lead strategic conversations, deliver actionable insights, and ensure client satisfaction throug...

Arlington, TXRemote

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $185K *

Develop and operationalize a go-to-market strategy, transforming complex tech narratives into compelling stories while leading cross-functional teams to drive brand and product positioning across mult...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$95K - $115K *

Champion customer acquisition and revenue growth by leading paid search strategies, optimizing campaigns, and mentoring a team. Drive performance through data analysis and cross-functional collaborati...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$145K - $165K *

Join a dynamic team as a Data Engineer, driving data-driven decisions by designing and implementing innovative data solutions. Collaborate with stakeholders to enhance data accessibility and support a...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Real Estate & Construction

$120K - $169K *

Lead the charge in optimizing B2B operations through continuous improvement, AI, and automation. Drive process design and governance while enhancing partner and traveler experiences in a dynamic, glob...

Ontario, CARemote

Today

  •   5 - 7 years exp.  •   Hospitality & Recreation

$95K - $115K *

Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive operational excellence by managing initiatives for machine learning models and AI features. Collaborate across teams to optimize processes, monitor KPIs, and enhance data-driven decision-making...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$115K - $165K *

Join a team that's transforming data into actionable insights through advanced statistical methodologies and machine learning, driving innovation in media measurement and analytics across diverse busi...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $145K *

Join a team that's driving growth through innovative product marketing strategies. You'll shape messaging, lead go-to-market initiatives, and enhance market positioning, ensuring our solutions resonat...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$192K - $256K *

Oversee high-impact initiatives driving productivity gains in Sales and CS. Blend strategic thinking with hands-on leadership to ensure effective execution of cross-functional programs aligned with AG...

United StatesRemote

Today

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$168K - $285K *

Shape the future of competitive strategy in AI and agentic software development. Drive market differentiation, collaborate with cross-functional teams, and establish a compelling narrative that enhanc...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $155K *

Drive product growth through data analysis and experimentation, collaborating with cross-functional teams to enhance user adoption and engagement. Utilize statistical methods to illuminate user journe...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$154K - $225K *

Join a team that drives digital growth by owning strategies for engaging audiences and boosting lead acquisition through innovative campaigns across various platforms, including AI-native channels. Co...

San Jose, CARemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$90K - $110K *

Drive our event marketing strategy by managing end-to-end logistics, collaborating cross-functionally, and ensuring high-impact execution for diverse events that enhance brand visibility and customer...

CanadaRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$167K - $216K *

Deliver impactful insights and drive strategic decisions as you analyze key company metrics, partner with leadership, and enhance revenue forecasting to shape the future of the marketplace...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Business Services

$168K - $217K *

Support strategic insights by analyzing key metrics that drive revenue and performance. Collaborate with cross-functional teams to inform decision-making and strengthen data culture in a high-visibili...

RemoteRemote

1 month ago

  •   5 - 7 years exp.  •   Business Services

$135K - $160K *

Unlock your potential as you own the financial performance of a dynamic business unit, driving strategic decisions and enhancing visibility to shape impactful processes and outcomes. Join a hands-on l...

Morrisville, NCRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$132K - $272K *

Analyze and develop global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance policy enforcement and m...

San Francisco, CARemote

Yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $180K *

Champion enterprise data architecture by establishing standards and a unified data catalog. Collaborate across teams to define metrics and ensure data governance, driving alignment and clarity in a ha...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Accelerate your career by leading CRM product management, shaping the roadmap for Salesforce solutions, and driving innovation in AI integration while collaborating with cross-functional teams to enha...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $160K *

Elevate customer success by managing strategic enterprise accounts, driving value realization, and leading a growing team. Foster relationships across all levels, ensuring seamless renewals and expans...

New York, NYRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $165K *

Lead a dynamic team to shape and execute innovative retail media strategies, driving impactful advertising results and optimizing client relationships through expert management and strategic insights...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$190K - $260K *

Lead and enhance multi-channel Customer Experience operations, ensuring exceptional customer satisfaction and performance metrics across Phone, Email, and Chat. Drive strategic improvements and develo...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$85K *

Shape the future of marketing strategies by analyzing trends, collaborating with sales, and executing campaigns that foster brand engagement and growth, while measuring performance to adapt for optima...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.