Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$99K - $145K *

Unlock your potential by leading self-service retail media operations, driving innovative strategies, and ensuring operational excellence. Collaborate across teams to enhance campaign performance and...

Texas, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$84K - $126K *

Transform client engagement through data-driven insights and innovative CRM solutions. Lead a dynamic team to enhance client intelligence, streamline processes, and drive strategic marketing initiativ...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

$116K - $159K *

Drive growth through data-driven strategies by analyzing user signals, optimizing marketing pathways, and collaborating cross-functionally to enhance our digital presence. Shape compelling activation...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Lead demand generation efforts, shaping strategy and execution to drive pipeline growth. Collaborate cross-functionally to optimize marketing efforts and measure success against revenue goals in a dyn...

Atlanta, GARemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$130K - $170K *

Drive procurement excellence by optimizing vendor strategies, leveraging AI, and enhancing technology sourcing. Collaborate with leadership to shape a strategic roadmap that maximizes value and effici...

Toronto, ONRemote

Today

  •   5 - 7 years exp.  •   Media

$142K - $197K *

Drive strategic improvements and operational efficiency in Partnerships by establishing frameworks, integrating AI solutions, and optimizing team performance, all while collaborating with cross-functi...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $200K *

Lead the charge in performance marketing strategy, driving profitable growth and customer retention across digital channels. Collaborate cross-functionally to optimize campaigns, enhance customer expe...

Atlanta, GARemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $140K *

Join a dynamic team to foster client relationships, drive strategic growth, and innovate solutions that enhance client success. Collaborate across functions to deliver impactful results and maintain i...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $150K *

Shape the future of media insights by leading commercial strategy and sales efforts in the Mid-Market & SMB segments. Drive revenue growth, build strategic partnerships, and transform sales approaches...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Shape the future of enterprise advertising by driving growth across a strategic portfolio. Engage with executive clients, reactivation of dormant accounts, and foster collaboration, leveraging your ex...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$138K - $170K *

Lead the charge in ensuring client success through effective onboarding, continuous engagement, and maximizing value realization on the analytics platform. Leverage strong relationship management and...

Dallas, TXRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$150K - $180K *

Grow Product Marketing into a strategic capability, driving go-to-market strategies and product launches. Collaborate across teams to assess needs, create impactful processes, and mentor talent, ensur...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$98K - $140K *

Join a team that's shaping the future of automotive insights by leading strategic research and client relationships across U.S. and Canadian markets. Elevate deliverables and drive innovation while me...

Toronto, ONRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$96K - $144K *

Accelerate progress at player acquisition and retention through hands-on management of paid media, promotions, and analytics. Leverage AI and APIs to drive growth while owning the player-growth P&L in...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$75K - $105K *

Collaborate with clients to enhance their social media strategies using healthcare insights, data-driven execution, and creative content development for multi-channel success. This role demands a proa...

United StatesRemote

Reposted 6 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Shape the future of data collaboration by leading product strategy for clean rooms and data delivery platforms. Drive innovation in privacy-conscious solutions while ensuring scalability and alignment...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$108K - $162K *

Transform client relationships by leveraging insights and strategies that drive growth for Fortune-class companies. Engage with senior executives to uncover needs, provide solutions, and achieve impac...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$76K - $125K *

Join a team that's dedicated to delivering accurate sales reporting and data maintenance. This role supports sales leaders and partners by managing reporting queues, ensuring data integrity, and enhan...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$145K - $213K *

Shape the future of competitive intelligence by leading win/loss analysis, market insights, and strategic positioning. Collaborate with product marketing to ensure data-driven decisions that enhance o...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$229K - $330K *

Transform financial strategy for GTM operations, driving growth through data-driven insights and modernized processes. Collaborate with cross-functional teams to enhance performance, optimize investme...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by leading analytics initiatives—crafting measurement frameworks, overseeing implementation, and mentoring a junior specialist to enhance client performance through data-driven decisi...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Media

$190K - $225K *

Drive revenue growth as a leader in measurement sales, managing a team of sales directors. Leverage existing relationships to retain clients and generate new business while fostering a high-performanc...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$200K - $250K *

Advance your career by driving revenue growth and strategic client relationships in a consultative sales role. Leverage your expertise to connect client needs with innovative solutions, ensuring a coo...

New York, NYRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.