Amazon

WW Sr. SGTM Lead, Devices (Fire TV) Sales-Go-To-Market

Amazon • $147K — $200K *
Santa Monica, CA 90405In-Person
Consumer Technology
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 6+ years of professional or military experience
  • 6+ years in Go-To-Market, Business Development, Sales, or Consulting
  • Knowledge of publisher ad tech stacks or advertising technology
  • Advanced TV/OTT advertising experience preferred

Responsibilities

  • Drive the global Amazon Devices advertising sales strategy as a liaison between product and sales teams
  • Implement comprehensive GTM strategies for Fire TV advertising across customer segments
  • Establish strategic positioning to differentiate device-based advertising from traditional solutions
  • Create sales enablement frameworks in collaboration with cross-functional teams
  • Develop narratives to showcase the impact of Fire TV and Alexa advertising on business outcomes
  • Synthesize VOC feedback to identify product gaps and market opportunities
  • Collaborate with Product teams to align GTM strategies with Amazon Ads portfolio
  • Analyze industry developments and communicate insights to sales teams and customers
  • Measure GTM success through defined metrics and insights for monthly business reviews
  • Create action plans to boost adoption of Fire TV and Alexa solutions

Benefits

  • Health insurance (medical, dental, vision)
  • Basic Life & AD&D insurance and supplemental life options
  • Employee Assistance Program and mental health support
  • Flexible Spending Accounts
  • 401(k) matching contributions
  • Paid time off and parental leave
  • Adoption and Surrogacy Reimbursement coverage
Full Job Description
Key job responsibilities

Strategic Leadership & GTM Execution
• Drive the global Amazon Devices advertising sales strategy by serving as the primary liaison between product organizations and worldwide sales teams
• Develop and implement comprehensive GTM strategies for Fire TV advertising solutions that address varied customer requirements across regions and verticals
• Establish strategic positioning that differentiates device-based advertising from traditional ad tech solutions, emphasizing unique value propositions like first-party data, closed-loop measurement, and contextual relevance

Sales Enablement & Customer Advocacy
• Partner with cross-functional SGTM teams to create and maintain sales enablement frameworks that help global teams articulate our device advertising capabilities
• Develop compelling sales narratives that demonstrate how Fire TV and Alexa advertising drives measurable business outcomes across awareness, consideration, and conversion
• Gather and synthesize voice of customer (VOC) feedback from global sales teams, identifying product gaps, competitive threats, and market opportunities specific to device-based advertising

Cross-Functional Collaboration & Market Intelligence
• Collaborate with Product teams to ensure Devices advertising GTM strategies align with holistic Amazon Ads portfolio positioning and customer needs
• Partner with Product Marketing to develop differentiated messaging around Fire TV's streaming TV capabilities and Alexa's voice-enabled advertising innovations
• Analyze, contextualize, and communicate industry developments in streaming TV, connected TV advertising, voice commerce, and device-based measurement to sales teams and customers
• Establish partnerships with internal and external senior business leaders to drive strategic initiatives and unlock new revenue opportunities

Business Performance & Operational Excellence
• Identify and track the right metrics to measure GTM success-including product adoption, sales velocity, customer satisfaction, and revenue impact-providing meaningful insights through monthly organizational business reviews
• Develop and execute weekly and monthly action plans that increase adoption of Fire TV and Alexa advertising solutions across priority customer segments and geographies
• Effectively communicate business strategy, performance updates, and strategic recommendations to all levels of the organization, up to and including SVPs
• Drive continuous improvement in GTM processes, sales tools, and enablement materials based on data-driven insights and sales team feedback

BASIC QUALIFICATIONS

- Bachelor's degree

- 6+ years of professional or military experience

- 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience

- Knowledge of publisher ad tech stacks and/or advertising technology

PREFERRED QUALIFICATIONS

- 5+ years of advanced TV/OTT advertising experience

- Experience using data and analytics to drive sales strategy and results

- Experience interpreting data and making business recommendations

- 6+ years of selling programmatic or data driven ad products or platforms experience

- Experience working within a global company, with multi-country responsibilities

- • Knowledge of voice-enabled advertising, audio advertising, or emerging ad formats on smart home devices

- • Proven track record launching innovative advertising products in competitive markets

- • Strong analytical skills with ability to synthesize complex market dynamics and translate them into actionable sales strategies

- • Deep understanding of advertiser needs across key verticals (CPG, Entertainment, Automotive, Financial Services, Technology)

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 147,900.00 - 200,100.00 USD annually

USA, NY, New York - 162,700.00 - 220,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Retail & Consumer Goods
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ
AMZN
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Amazon

More Consumer Technology Jobs

Find similar WW Sr. SGTM Lead, Devices (Fire TV) Sales-Go-To-Market jobs:

NationwideSanta Monica, CA