Worldwide Consumer Solution Services Creative Strategy Lead
Description -HP is seeking an experienced, forward-thinking Marketing Creative Strategy Lead to join our fast-paced Worldwide Consumer Services and Solutions Marketing Team. This individual will develop data-led creative strategy, overseeing the creation of performance marketing campaign content that will motivate enrollments in one of HP's fast-growing services and subscriptions. In this role you will craft performant based creative briefs, partner with Agencies to develop customer focused creative campaigns and skillfully action feedback throughout the creative review and approval process, all whilst engaging and influencing key stakeholders throughout content development.
A successful candidate for this role will be self-driven, customer focused and capable of juggling multiple high-impact projects under tight deadlines. You will have a solid foundation in performance marketing and the ability to plan and execute agile cross-channel creative campaigns and regular content optimizations that reflect on-going customer learnings.
Key Responsibilities: - Performance Marketing Creative Execution: Develop briefs and lead creative agencies to develop WW creative campaign strategies and content development, including but not limited to creative construct development, messaging framework, cross-channel creative leveraging channel best practices, program guidelines and oversight of photography and live-action shoots in partnership with our Agencies.
- Campaign Management: Manage the creation of all campaign materials, ensuring they align with marketing objectives and brand guidelines. Oversee the campaign budget, ensuring funds are allocated effectively.
- Performant-focused Strategy: Lead a test-and-learn approach to campaign assets to improve efficiency and performance throughout the campaign duration. Collaborating closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.
- Drive Go-To-Market Success: Ability to manage complex launch schedules collaborating closely with agency partners and internal stakeholders.
- Stakeholder Collaboration: Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution.
Qualifications and Requirements - Proven experience running performance creative optimization across paid campaigns, with a track record of continuous testing and measurable lift
- Ability to lead agency partners end-to-end through the creative development lifecycle (brief, develop, test, and execute), with proven track record of setting clear expectations, running fast feedback loops, and holding accountability for delivery, iteration, and performance outcomes.
- Strong cross-functional operating skills: can align Performance Marketing + Media + creative/brand partners on priorities, timelines, and decision points
- Experience building or operationalizing a test-and-learn program (process, governance, documentation, stakeholder alignment), not just executing one-off tests
- Bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a nice to have.
- 8+ years of proven experience in Marketing Communications, performance marketing and creative campaign development, ideally within technology or consumer software.
- Demonstrated success in developing and leading integrated marketing campaigns, launches, and creative.
- Excellent written and verbal communication, including crafting compelling briefs and presentations.
- Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
- Self-starter mentality, able to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Preferred Qualifications: Experience in marketing consumer mobile applications and/or SaaS products.
Familiarity with the printer, PC, or consumer electronics space.
Experience in digital performance marketing content creation and management.
The pay range for this role is $130,350 to $200,750 USD annually with additionalopportunities for pay in the form of bonus and/or equity (applies to UnitedStates of America candidates only). Pay varies by work location, job-relatedknowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of thisposting. The Company reserves the right to modify this information at any time,with or without notice, subject to applicable law.
Job -Marketing
Schedule -Full time
Shift -No shift premium (United States of America)
Travel -Not Specified
Relocation -No
