Qualifications

• 5-10 years of B2B marketing experience, preferably in financial services or similar industry.
• Proven experience in developing and executing marketing strategies for defined client segments, especially across multiple segments.
• Excellent written and verbal communication skills for sophisticated audience engagement.
• Highly analytical mindset with strong attention to metrics.
• Demonstrated ability to run experiments and conduct performance optimization testing.
• Agile approach to growth marketing with ability to navigate ambiguity.
• Strong track record of professional and academic success.

Responsibilities

• Develop a comprehensive understanding of client segments, including their needs and decision-making behaviors.
• Create and implement segment-specific go-to-market strategies that align with business objectives.
• Analyze market research and client feedback to uncover insights and refine marketing approaches.
• Collaborate cross-functionally with various teams to ensure messaging consistency and alignment.
• Serve as a client segment advocate to internal teams for product and service enhancements.
• Work with stakeholders to create compelling thought leadership and marketing content tailored to segments.
• Design and manage multichannel marketing campaigns, optimizing client journeys by segment.

Benefits

• Access to flexible global resources for personal and professional growth.
• Emphasis on health and wellbeing through comprehensive programs.
• Generous paid leave policies, including paid volunteer time.
• Supportive culture fostering personal resilience and reaching financial goals.