The Cardmember Access & Experiences team is responsible for designing and delivering benefits, experiences, and partnerships that differentiate Citi's U.S. Consumer Cards, drive customer acquisition, increase engagement, strengthen loyalty, and encourage top-of-wallet spending.
The
New Benefits Development, Vice President will support the strategy, evaluation, launch, and ongoing management of Citi's cardholder benefits portfolio. This role combines customer insights, analytics, competitive intelligence, and partner management to identify new benefit opportunities and optimize Citi's existing offerings. The VP will develop business cases, evaluate strategic partners, support benefit launches, and manage portfolio performance to ensure Citi's benefits deliver value for customers and the business.
Responsibilities- Lead customer, market, and competitive research to surface emerging trends and identify new cardholder benefit opportunities that differentiate Citi's U.S. Consumer Card portfolio.
- Analyze customer behavior, portfolio performance, and competitor offerings to uncover actionable opportunities that strengthen acquisition, engagement, retention, and loyalty.
- Develop compelling business cases, financial analyses, and executive-level presentations to secure investment in new benefits and portfolio enhancements.
- Evaluate potential strategic partners, support the development of new partnerships, and manage ongoing partner relationships to maintain performance and accountability against agreed KPIs.
- Maintain and evolve Citi's inventory of U.S. Consumer Card benefits, identifying portfolio gaps and recommending targeted optimizations to maximize cardholder and business value.
- Collaborate across Product, Marketing, Analytics, Finance, Legal, Risk, Technology, and Operations to bring new benefits from concept through to launch and sustained performance.
- Manage the new benefits pipeline and deliver executive reporting on portfolio performance, partner metrics, utilization trends, competitive activity, and return on investment.
- Support annual portfolio reviews by synthesizing industry trends and performance data to recommend benefit renewals, enhancements, or retirement decisions.
Required Qualifications & Skills- 6 or more years of experience in strategy, product management, strategic partnerships, consulting, or financial services, with hands-on involvement in marketing, product or project management, and client or relationship management.
- Bachelor's degree in Business, Communications, Marketing, Finance, or a related field.
- Demonstrated ability to develop rigorous business cases and translate complex data into clear, actionable recommendations for senior stakeholders.
- Track record of managing cross-functional initiatives, coordinating across diverse teams to deliver against shared goals and timelines.
- Experience building and maintaining strategic partnerships, including performance management and relationship development.
- Excellent communication and presentation skills, with the confidence to influence and engage stakeholders at all levels of an organization.
- Advanced proficiency in Microsoft Excel and PowerPoint, with strong project management and organizational skills and a high degree of attention to detail.
Beneficial Skills & Qualifications- Experience working within the credit card, payments, loyalty, rewards, or consumer financial services industry.
- Familiarity with cardholder benefits portfolio management, including benefit evaluation, launch, and lifecycle management.
- Master's degree or equivalent postgraduate qualification in a relevant field.
- Comfort working independently in a fast-paced environment while managing multiple priorities and stakeholders simultaneously.
What We OfferAt Citi, you will work within a high-performing team that operates at the centre of one of the world's leading financial institutions, with the scope, resources, and stakeholder access to make a measurable impact on how customers experience and value their relationship with Citi.
- A hybrid working model that provides the balance of three days in the office and two days working remotely each week.
- Meaningful strategic ownership from day one, with the opportunity to shape a cardholder benefits portfolio that reaches millions of customers across the United States.
- Access to cross-functional collaboration across Product, Marketing, Analytics, Finance, and Technology - giving you broad exposure and the opportunity to build influence across the organization.
- Ongoing learning and development opportunities to deepen expertise in financial services, consumer strategy, and partnership development.
- A competitive compensation package with financial wellbeing benefits designed to support your long-term goals.
- Wellbeing and family support programs that help you balance professional performance with personal priorities.
- The scale and reach of a global financial institution, with the focus and agility of a dedicated consumer cards business.
Apply now to help shape the benefits and experiences that set Citi's cards apart - and build a portfolio that drives real value for cardholders and the business.
Job Family Group: Consumer Sales
Job Family:Consumer Product Sales
Time Type:Full time
Primary Location:Wilmington Delaware United States
Primary Location Full Time Salary Range:$125,760.00 - $188,640.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills Please see the requirements listed above.
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:Aug 19, 2026
Automated Processing and AIWe use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
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