VP of Sales

Gradial

$425K — $460K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of B2B SaaS sales experience in enterprise marketing technology solutions.
  • Experience leading quota-carrying Account Executives in high-growth settings.
  • Proven track record of exceeding revenue targets consistently.
  • Strong leadership skills in managing complex enterprise sales cycles.
  • Ability to coach sellers in executive-level engagements with major marketing figures.
  • Deep understanding of sales pipeline management and forecasting.
  • Experience with structured sales methodologies (e.g., MEDDPICC).
  • Excellent communication and influence skills across functions.

Responsibilities

  • Lead and develop a team of Enterprise Account Executives focused on net-new business.
  • Drive revenue targets through effective pipeline management and deal execution.
  • Partner with Marketing for improved demand generation and lead conversion.
  • Establish repeatable sales processes for enhanced productivity and scale.
  • Coach sellers on multi-threaded sales strategies and executive engagement.
  • Participate directly in high-impact opportunities to expedite deal progression.
  • Analyze performance data for process improvements and revenue growth opportunities.

Benefits

  • Meaningful equity and competitive salary.
  • Comprehensive health, dental, and vision coverage.
  • Fast-paced environment with autonomy and ownership.
  • Opportunity for real impact and minimal bureaucracy.
  • Role in building category-defining AI infrastructure.
Full Job Description
The Role

We're looking for a VP of Enterprise Sales to lead and scale our enterprise new business team. This role is responsible for driving predictable revenue growth across enterprise accounts, developing a high-performing team of Account Executives and building the systems, processes and operating cadence needed to accelerate our next stage of growth.

You'll be joining at a pivotal moment as we continue to expand our presence within enterprise marketing organizations. You'll partner closely with Marketing to generate pipeline, coach sellers through complex buying cycles and help refine the playbook that enables the team to consistently win. While this is a leadership role, we're looking for someone who remains close to the business, actively engages in strategic deals and leads by example.

This is an opportunity to shape how enterprise revenue is built at Gradial while helping some of the world's leading marketing teams transform how they operate with AI.

What You'll Own
  • Lead, coach and develop a team of Enterprise Account Executives focused on net-new customer acquisition.
  • Drive attainment of team revenue targets through effective pipeline management, forecasting and deal execution.
  • Partner with Marketing to improve demand generation programs, lead quality and conversion throughout the funnel.
  • Establish and refine repeatable sales processes that improve productivity, consistency and scalability.
  • Coach sellers on multi-threaded enterprise sales motions and executive-level engagement strategies.
  • Participate directly in high-impact opportunities to accelerate deal progression and improve win rates.
  • Implement and reinforce sales methodologies that strengthen qualification, deal inspection and forecast accuracy.
  • Analyze performance data to identify opportunities for process improvement, territory optimization and revenue growth.
  • Collaborate with Strategic Account teams to ensure successful transitions following new customer acquisition.
  • Build a culture of accountability, execution and continuous improvement across the sales organization.

What We Need
  • 8+ years of B2B SaaS sales experience with significant experience selling marketing technology solutions to enterprise organizations.
  • Experience leading and developing quota-carrying Account Executives in a high-growth environment.
  • Proven track record of consistently delivering and exceeding team revenue targets.
  • Strong enterprise sales leadership skills with experience managing complex sales cycles and multiple stakeholders.
  • Demonstrated ability to coach sellers through executive-level conversations with CMOs, VP Marketing leaders, Heads of Content and MarTech decision makers.
  • Deep understanding of pipeline management, forecasting and sales operating rhythms.
  • Experience implementing and driving adoption of structured sales methodologies such as MEDDPICC or similar frameworks.
  • Ability to balance strategic planning with hands-on execution and deal support.
  • Strong analytical skills with a data-driven approach to decision making and performance management.
  • Excellent communication skills with the ability to influence cross-functional stakeholders.
  • Experience building and refining sales playbooks, processes and operational frameworks that scale.
  • Experience selling AI-powered products or platforms.

Nice to Have
  • Experience helping build and scale sales teams within high-growth startup environments.

Compensation

The on-target earnings salary range for this position is $425,000 - $460,000.Final compensation will be determined based on factors such as experience, skills, and qualifications.

In addition to base salary, this role will be eligible for performance-based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave.

You'll thrive here if you...
  • Embrace AI as a core tool for problem-solving, creativity and scale.
  • Show a strong work ethic, high ownership and bias toward action.
  • Communicate with clarity and curiosity.
  • Thrive in fast-paced, hyper-growth environments; where building is always better than maintaining the status quo.

What we offer
  • Meaningful equity and competitive salary
  • Comprehensive health, dental and vision coverage
  • Fast-paced environment with autonomy and ownership
  • Real impact, zero bureaucracy
  • A front-row seat to building category-defining AI infrastructure

AI Literacy & Interviewing Tools

As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We're excited by candidates who thoughtfully apply AI tools in their work, but during interviews we're focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

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