The Consumer & Food Brands team at The Brand Guild partners with some of the most exciting, culture-shaping brands in the country-from beloved national food favorites to design-driven consumer brands defining what's buzzy now. As we continue to grow, we're seeking a Vice President of Public Relations to lead a dynamic portfolio of brands and help shape the future of our consumer practice.
This is a senior leadership role for someone with 10+ years of PR agency experience, deep category expertise across consumer and F&B, and a passion for building standout brand narratives. The ideal candidate is a strategic thinker, a collaborative partner, and an inspiring leader who brings both creativity and rigor to the work. If you thrive in fast-paced consumer categories and love helping brands break through, we want to talk.
Note: This position is based in The Brand Guild's NYC office with 3 days/week in-office.
Who You Are
- A strategic, big-picture thinker with a passion for consumer lifestyle, CPG, and F&B brands
- A natural leader who inspires teams, builds trust with clients at the executive level, and elevates work across the board
- A seasoned storyteller who knows how to identify narratives that resonate culturally-and turn them into powerful earned moments
- A partnerships-minded creative who concepts and delivers pressworthy campaigns, launches and cultural moments that break through
- Adept at overseeing high-level PR strategy, message development, issues management, media counseling, and integrated campaign planning
- A confident communicator and presenter who can shape POVs, lead rooms, and advise C-suite clients
- Exceptionally organized, detail-oriented, and able to manage a large portfolio with competing priorities
- A team-first leader who thrives in a collaborative, high-performance, "we win together" culture
What You'll Do
- Lead integrated communications strategy for a portfolio of food, beverage, and consumer lifestyle brands-driving visibility, cultural relevance, and business impact
- Serve as senior strategic counsel to clients, shaping narratives, anticipating challenges, and guiding long-term planning
- Build and nurture top-tier media relationships across consumer, lifestyle, food, design, business, and trade categories
- Oversee development of proactive media outreach plans, story mining, pitch strategy, and press moments that break through
- Concept and drive pressworthy campaigns, partnerships, and brand moments that earn attention and cultural relevance
- Analyze media performance and translate it into strategic insights that inform future campaigns
- Partner closely with Marketing, Events, Social, and Creative teams to deliver integrated brand moments
- Oversee and develop a high-performing PR team, setting vision, mentoring talent, and fostering a culture of creativity, accountability, and results
- Contribute to leadership conversations around team growth, resourcing, process, and best practices
- Support new business efforts as needed, including strategy development and pitch participation
What You Bring
- 10+ years of PR agency experience working across consumer categories; deep experience in food, beverage, and CPG strongly preferred
- A track record of delivering press results that move the needle for consumer and F&B brands
- Strong relationships with editors, writers, and producers across lifestyle, consumer, business, design, food, and trade media
- Experience overseeing a mix of accounts, budgets, direct reports, and cross-functional workstreams
- Ability to translate cultural insights into compelling brand storytelling
- Exceptional writing, communication, and presentation skills
- Experience navigating client dynamics at the executive level, offering clear counsel and decisive recommendations
- Ability to manage complex projects, anticipate needs, and keep teams moving with clarity and confidence
Why You'll Love Working Here
- People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
- Time to recharge: Robust PTO policy (~44 days annually!), including mental health days, Summer Fridays, and generous paid family leave
- Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity
- Exciting clients: Work with best-in-class F&B and consumer brands that shape culture
