About The Role:Swayable is looking for a VP Marketing to own and scale the full marketing function through our next stage of growth. Reporting to the CEO and serving as a member of the leadership team, this person will lead marketing across demand gen, events, thought leadership, content, brand, PR, sales enablement, and marketing operations.
This is a hands-on leadership role for a full-stack B2B SaaS marketer who has helped a company scale meaningfully and knows how to turn marketing into real business impact. Events are a major channel today, so we're especially excited by leaders who know how to make executive engagement, industry moments, and owned events translate into meaningful ROI.
What You'll Do:- Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
- Build a clear operating cadence for marketing performance, with visibility into what's working across channels, campaigns, events, pipeline, and revenue impact
- Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
- Lead Swayable's events strategy across conferences, executive dinners, webinars, owned events, and field marketing - with a clear plan for pre-event targeting, in-room impact, and post-event conversion
- Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
- Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
- Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
- Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function
Who You Are:- You've led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)
- You've marketed to marketers, brand leaders, insights teams, research teams, or similar buyers
- You have depth across demand gen, brand, events, content, PR, and sales enablement
- You are analytical, ROI-oriented, and comfortable using data to guide decisions
- You are a strong storyteller who can simplify a sophisticated product and category
- You are scrappy, creative, commercial, and comfortable in a broad mandate
- You bring strong judgment, executive presence, and clear communication
- Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred
Benefits:
- 100% Medical, Dental & Vision Plans - no employee contribution required
- Generous PTO
- Equity Options
- 401k plan, FSA
- Ongoing professional development investments
- Salary: $225-275K, dependent on experience
