Salesforce

VP, Market Strategy & Ecosystem — Tableau

Salesforce$257K — $451K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in market strategy, partnerships, or ecosystem management for enterprise software or data/analytics
  • Expertise in the business intelligence and analytics landscape
  • History of building effective partner ecosystems with measurable revenue results
  • Experience with large platform companies, preferably Salesforce
  • Strong executive presence and influencing ability within matrixed organizations
  • Data-driven approach using competitive intelligence and market research to inform strategies
  • Passion for data and visual storytelling, MBA or equivalent preferred

Responsibilities

  • Define and lead market strategy across various verticals and customer segments
  • Build and scale Tableau's partner ecosystem with ISVs and cloud marketplaces
  • Identify market opportunities by tracking competitive trends in analytics
  • Drive collaborative selling and marketing efforts with Salesforce and partners
  • Represent Tableau as a thought leader at industry events and with analysts
  • Collaborate cross-functionally to build pipeline and enhance customer adoption
  • Establish KPIs for tracking ecosystem health and revenue contribution
  • Lead and develop a high-performing team of strategy and ecosystem managers
  • Present strategic outcomes and insights to C-suite stakeholders

Benefits

  • Be part of the leading analytics platform supported by Salesforce
  • Contribute to the evolution of data-driven decision-making on a large scale
  • Work in a collaborative culture that prioritizes innovation and inclusion
  • Access resources designed to help you achieve work-life balance
  • Leverage AI technologies to enhance personal and professional impact
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Product

Job Details

You'll shape our go-to-market strategy, build and deepen our partner ecosystem, and turn market intelligence into revenue-generating growth initiatives — all in service of Tableau's mission to help people see and understand their data.

What You'll Do

* Define and lead Tableau's market strategy across key verticals, customer segments, and geographies in alignment with Salesforce's broader platform vision
* Build and scale the Tableau partner ecosystem — including ISVs, SIs, OEM partners, cloud marketplace alliances (AWS, Azure, GCP), and Salesforce AppExchange partners
* Identify whitespace opportunities in the analytics and BI market by monitoring competitive dynamics (e.g., Power BI, Looker, Qlik) and emerging trends (AI-driven analytics, data literacy)
* Drive co-sell, co-marketing, and embedded analytics motions with Salesforce and key technology partners
* Represent Tableau externally as a thought leader at industry events (e.g., Tableau Conference, Dreamforce, Gartner Data & Analytics Summit) and with analysts (Gartner, Forrester)
* Partner cross-functionally with Product, Sales, Marketing, and Salesforce Platform teams to build pipeline and accelerate customer adoption
* Establish and track KPIs for ecosystem health, partner-sourced revenue, and market penetration
* Lead, coach, and develop a high-performing team of strategy and ecosystem managers
* Present strategy and results to C-suite and Salesforce executive stakeholders


What You'll Bring

* 12+ years of experience in market strategy, partnerships, business development, or ecosystem management in enterprise software or data/analytics
* Deep knowledge of the business intelligence, analytics, or data management landscape
* Proven ability to build and activate partner ecosystems that drive measurable revenue impact
* Experience working within or alongside a large platform company (Salesforce experience a plus)
* Strong executive presence with the ability to influence across a matrixed organization
* Data-driven mindset with experience using market research and competitive intelligence to shape strategy
* Passion for data, analytics, and the power of visual storytelling
* MBA or equivalent preferred


Why Tableau

* Be part of the world's leading analytics platform, backed by Salesforce
* Lead a strategy that shapes the future of data-driven decision-making at scale
* Collaborative, curious culture that values innovation, inclusion, and customer success

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this .

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

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