*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday-Thursday in-office, Monday and Friday remote.* What You'll Own - Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
- Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion
- Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
- Drive growth by expanding and optimizing key performance marketing channels, including:
- SEM (core growth driver)
- Paid Social
- Programmatic / Display
- Affiliate / Partner / Aggregator channels
- Experience driving a high-velocity testing culture
- Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
- Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.
What We're Looking For - 15+ years in performance marketing with a strong lead generation focus
- Experience managing large-scale paid media budgets
- Deep expertise across multiple channels:
- SEM
- Paid Social
- Programmatic
- Affiliate / Partner ecosystems
- Proven ability to drive profitable growth at scale
- Strong analytical mindset with ability to make rapid, data-driven decisions
- Experience operating in:
- Marketplace businesses
- Financial services / high-consideration categories (strong plus)
- Hands-on operator with experience running campaigns, not just managing teams or agencies
- Track record of building and developing high-performing teams
COMPENSATION:The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience.
INCENTIVE COMPENSATION Eligible for annual performance bonus
BENEFITS Medical, dental, and vision insurance and 401(k) matching
