VP, Commercial Sales

Peoples Group

$150K — $180K *
Finance & Insurance
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Commerce, Finance, Economics, or related field; MBA preferred.
  • 12+ years of experience in commercial sales, business development, or financial services, including 5 years in senior sales leadership.
  • Proven track record of achieving revenue growth and leading high-performing sales teams across multiple markets.
  • Strong knowledge of commercial real estate lending, underwriting, and market dynamics.
  • Understanding of CMHC Multi-Unit financing programs and related eligibility criteria.
  • Expertise in commercial real estate credit and risk management with a focus on balancing growth and profitability.
  • Ability to develop and execute go-to-market strategies aligned with organizational objectives.

Responsibilities

  • Lead the development and execution of commercial sales strategy to drive revenue and market share growth.
  • Establish annual and multi-year sales plans, focusing on pipeline management and performance targets.
  • Build and inspire a high-performing commercial sales team, promoting accountability and continuous development.
  • Develop strategic relationships with key stakeholders to enhance market presence and business opportunities.
  • Partner with internal teams to deliver integrated lending solutions and improve client experiences.
  • Liaise between Sales and Credit Risk to ensure alignment on deal structuring and execution.
  • Drive new loan business acquisition by identifying target client profiles and transaction structures.

Benefits

  • Hybrid work environment for better work-life balance.
  • Competitive salaries, profit sharing, RRSP matching, and benefits from day one.
  • Generous paid time off to promote a healthy work-life balance.
  • Commitment to employee well-being in key areas such as Financial, Physical, Social, Career, and Community.
Full Job Description
We are hiring for this position out of ourToronto office. Successful candidates who apply outside of these areas will be expected to relocate and reside in a location that is within a commutable distance.

About the role:

The VP, Head of Commercial Salesis responsible forleading the organization's commercial real estate lending sales strategy, driving sustainable revenue growth,expanding market share, and strengthening the company's presence across key markets and client segments. This executive leader will develop and execute sales initiatives, build and lead high-performing sales teams, and foster strategic relationships that generate new business opportunities and long-term client value.

Working closely with Executive Leadership, Credit Risk, and other key stakeholders, the VP, Head of Commercial Sales will ensure growth strategies are aligned with the organization's portfolioobjectives, risk appetite, and commitment to delivering high-quality lending solutions.

About the day-to-day:

  • Lead the development and execution of the commercial sales strategyto drive profitable revenue growth, market share expansion, and customer acquisition across the commercial real estate lending portfolio.
  • Establish and execute annual and multi-year sales plans, including territory optimization, pipeline management, forecasting, and performance targets to achieve organizationalobjectives.
  • Build, lead, and inspire a high-performing commercial sales team, fostering a culture of accountability, coaching, collaboration, continuous development, and results.
  • Develop andmaintainstrategic relationshipswith key clients, brokers, developers, investors, industry partners, and other stakeholders to strengthen market presence and generate new business opportunities.
  • Partner with Marketing, Product, Operations, Credit Risk, and Customer Success teamsto deliver integrated lending solutions and an exceptional client experience.
  • Serve as the primary liaison between Sales and Credit Risk, ensuring alignment on deal structuring, underwriting expectations, portfolioobjectives, and efficient execution of lending opportunities.
  • Drive the acquisition of high-quality new loan businessby working closely with sales teams toidentifytarget client profiles, property types, and transaction structures that align with the company's growthobjectivesand risk appetite.
  • Collaborate with Executive Leadership and Credit Risktoestablishand refine go-to-market strategies, portfolio growth priorities, target market segments, and overall risk appetite frameworks.
  • Leverage deep commercial real estate and CMHC Multi-Unitexpertisetoidentifyemerging opportunities,providemarket insights, and support strategic decision-making across the organization.
  • Drive sales effectiveness and sustainable portfolio growth through disciplined performance management, data-driven decision making, and a balanced focus on revenue generation, profitability, and portfolio quality.


About the qualifications:

  • Bachelor's degree in Business, Commerce, Finance, Economics, or a related field; MBA or equivalent advanced degree preferred.
  • 12+ years of progressive experience in commercial sales, business development, financial services, or related industries, with at least 5 years in a senior sales leadership role.
  • Proventrack recordof consistently achieving revenue growth targets and leading high-performing sales teams across multiple markets or regions.
  • Strong knowledge of commercial real estate lending, including underwriting fundamentals, financing structures, income-producing properties, and market dynamics.
  • Deep understanding ofCMHC Multi-Unit financing programs,insured lending structures, underwriting requirements, and eligibility criteria.
  • Demonstrated commercial real estate credit and risk managementexpertisewith the ability to balance growthobjectives, portfolio quality, and profitability.
  • Extensive knowledge of the commercial real estate industry, including key asset classes, market trends, investment strategies, and stakeholder relationships.
  • Proven ability to collaborate effectively across Sales, Credit Risk, Operations, and Executive Leadership, building alignment and driving strategic business outcomes.
  • Experience developing and executing go-to-market strategies, market segmentation approaches, and business developmentinitiativesaligned with organizationalobjectivesand risk appetite.
  • Exceptional leadership, relationship management, communication, negotiation, and strategic decision-making skills.


About the work environment:

Peoples Group offers a flexible and hybrid work environment. In this role you will work a combination of in-office and remotely from home. Typically, you'll be working regular business hours, Monday to Friday between 8:00am and 4:30pm with flexibility around start/end times.

We offer:

  • A hybrid work environment, enabling you to balance your personal and professional life seamlessly.
  • Competitive salaries, profit sharing, RRSP matching and benefits from day one.
  • Generous paid time off to help achieve a healthy work-life balance.
  • A commitment to your well-being in five key areas: Financial, Physical, Social, Career, and Community.


Hiring process:

If your application is selected, you will be invited for a first interview with one of our Talent Acquisition Business Partners. Depending on the role, interviews may be conducted virtually or in-person. The hiring team will communicate any in-person requirements throughout the process.

NOTE: This job posting is for an existing vacancy.

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