Job DescriptionWe're seeking a detail-oriented and creative Virtual Events & Webinars Specialist to help deliver high-impact digital experiences that engage prospects and customers across the buyer journey. This role is ideal for someone with a strong foundation in event marketing and a passion for creating engaging, scalable virtual programs that support pipeline and revenue goals.
You'll work cross-functionally with Campaigns, Product Marketing, Sales, and Brand to plan, produce, and optimize webinars, roundtables, and virtual events that align with Freshworks' go-to-market strategy.
Key Responsibilities: - Plan and execute virtual events and webinars across global regions, including scheduling, platform setup, speaker coordination, and live production.
- Collaborate with stakeholders to shape event content, agendas, and messaging aligned to campaign and sales priorities.
- Manage event promotion, registration, and follow-up workflows in partnership with Marketing Ops and Campaigns.
- Monitor live events to ensure smooth execution and troubleshoot issues in real time.
- Track event performance and compile post-event reports with insights and recommendations.
- Support experimentation with new formats and engagement tactics (e.g., polls, breakout rooms, interactive Q&A).
- Maintain event calendars, documentation, and best practices to ensure consistency and scalability.
Qualifications- 3-5 years of experience in B2B marketing, events, or webinar production, ideally in a SaaS or tech environment
- Proficiency with webinar and virtual event platforms (e.g., Zoom, ON24, CVent, Goldcast)
- Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce)
- Strong organizational and project management skills with the ability to manage multiple events simultaneously
- Excellent communication and stakeholder management skills
- Data-driven mindset with experience analyzing event performance and optimizing for results
- Creative thinker with a passion for delivering engaging digital experiences
Additional InformationPlease note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters. The annual base salary range for this position is
$130,000 - $162,000. This role is also eligible for a target bonus.
Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level.
Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
