What You'll Do & How You'll Make Your Mark Network Solutions, a Newfold Digital brand, is seeking a strategic and results-oriented Vice President of Storefront to own the commercial performance, optimization, and growth of Network Solutions' customer-facing digital business. This executive will own the end-to-end storefront ecosystem, driving customer acquisition, conversion, cross-sell, upsell, retention, and revenue growth across our digital product portfolio, including domains, web hosting, website solutions, email, security, productivity, and emerging digital services.
As a key member of the Network Solutions leadership team, the VP of Storefront will partner closely with Product, Brand, Acquisition, Engineering, Analytics, Customer Experience, and Finance to create a seamless, high-performing customer journey that accelerates growth and maximizes customer lifetime value.
The ideal candidate combines deep eCommerce expertise, strong commercial acumen, customer obsession, data-driven decision making, and a proven track record leading large-scale digital commerce organizations.
Storefront Strategy & Leadership - Define and execute the storefront vision, roadmap, and operating model aligned with Network Solutions and Domain.com growth objectives.
- Own the digital customer buying journey across acquisition, purchase, onboarding, renewal, and expansion touchpoints.
- Serve as the executive leader responsible for storefront performance, customer experience, conversion optimization, and revenue growth.
- Lead and develop a high-performing team across eCommerce, merchandising, optimization, analytics, and customer experience functions.
- Establish operating rhythms, KPIs, governance processes, and executive reporting to drive accountability and execution.
Revenue Growth & Commercial Ownership - Own storefront-generated revenue and overall commercial performance, including conversion, average order value (AOV), customer lifetime value (LTV), attach rates, renewal performance, and cross-sell outcomes.
- Drive product attachment and multi-product adoption across domains, hosting, professional email, website services, SSL, cybersecurity, and productivity solutions to expand portfolio penetration.
- Develop growth strategies that increase product adoption and drive monetization across the customer lifecycle, including pricing optimization, bundling strategies, promotions, and personalized offers.
- Serve as a strategic advisor to the SVP on business performance and growth.
Digital Commerce & Optimization - Lead all aspects of storefront merchandising, purchase flows, checkout experiences, product presentation, and self-service buying experiences.
- Build a culture of experimentation through A/B testing, personalization, targeting, and data-driven optimization.
- Ensure frictionless user experiences that improve conversion rates and customer satisfaction.
- Partner with UX and Design teams to continuously enhance customer engagement and usability.
Product & Platform Partnership - Collaborate with Product and Engineering leaders to establish a scalable storefront technology strategy.
- Influence prioritization of commerce platform investments and customer experience enhancements.
- Ensure storefront experiences effectively communicate product value propositions and customer benefits.
- Support expansion into new products, services, markets, and customer segments.
Data, Analytics & Insights - Leverage customer, behavioral, and revenue data to identify growth opportunities and optimize performance.
- Develop executive dashboards and performance frameworks to measure business impact.
- Utilize predictive analytics and customer insights to inform investment decisions and customer engagement strategies.
- Establish metrics-driven decision making across the organization.
Customer Experience - Champion a customer-first culture across all storefront interactions.
- Partner with Customer Success and Support organizations to improve customer journeys and reduce friction.
- Drive initiatives that enhance customer trust, retention, and brand loyalty.
- Ensure consistency across desktop, mobile, and emerging digital channels.
Leadership Expectations - Inspire and lead through influence in a highly matrixed organization.
- Build alignment across business units and stakeholder groups.
- Drive organizational transformation and change management initiatives.
- Develop future leaders through coaching, mentorship, and succession planning.
- Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Who You Are & What You'll Need to Succeed Required Qualifications - Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.
- 15+ years of leadership experience in digital commerce, eCommerce, growth, product, or online marketplace environments.
- 7+ years leading large, cross-functional teams and senior leaders.
- Demonstrated ownership of significant digital revenue and P&L responsibilities.
- Demonstrated success leading subscription-based digital businesses with responsibility for revenue growth, customer lifecycle monetization, product adoption, and renewal performance.
- Proven success scaling digital storefronts and improving conversion, retention, and customer lifetime value.
- Strong understanding of subscription-based business models, SaaS, hosting, domains, or digital services.
- Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, and customer lifecycle management.
- Experience leveraging data and experimentation frameworks to drive measurable business outcomes.
- Exceptional executive communication and stakeholder management skills.
Preferred Qualifications - Experience leading commerce functions within web hosting, domains, SaaS, cybersecurity, website builders, or digital services industries.
- Experience in PE-backed, high-growth, or transformation-focused environments.
- Familiarity with subscription commerce, renewals, and customer retention strategies.
- Experience managing global teams and multi-market digital businesses.
