Responsibilities: The VicePresident of Marketing oversees and directs all marketing efforts of theAgeWell Solvere communities, including management of the marketing team and providing strategic direction for all marketing initiatives.
- Manage and lead the marketing team, including marketing directors and other marketing personnel
- Provide coaching, support, and professional development opportunities for team members
- Conduct regular team meetings to review progress, set goals, and address any challenges
- Develop and implement comprehensive marketing strategies to enhance brand visibility and community engagement
- Oversee the creation and execution of marketing plans for new developments, including collateral preparation
- Review and approve final artwork for marketing campaigns, including direct mail, printadvertising, digital marketing and website development
- Provide hands-on marketing support for a group of communities, ensuring alignment with overallmarketing strategies
- Collaborate with community managers to develop and execute local marketing initiatives
- Monitor and analyze community-specific marketing metrics to identify trends and opportunities for improvement
- Review productivity trends, lead source analysis, event results, and other key performance indicators
- Utilize data to make informed decisions and adjust marketing strategies as needed
- Conduct quarterly audits to ensure marketing efforts are aligned with company goals
- Ensure the compilation of the data is completed,attend and contribute to semi-annual marketing planning meetings, including reviews of previous activities and planning for the next six months for each community
- Set goals and provide direction for upcoming marketing initiatives
- Participate in the 90-day orientation for new sales team members and ensure they are set up in all the marketing specific systems
- Identify and address training needs within the marketing team
- Follow all "Company Traditions" as outlined
- Understand key marketing metrics and how they measure against national averages used to baseline
- Participate in company conference calls and meetings
- Collaborate with the Chief Strategy Officer on business development plans and owner relations
- Draft marketing policies and procedures as needed
- Attend and participate in industry educational conferences as requested by management for thepurposes of business development and continuing education
- Perform other duties as directed by the CSO or necessitated by the role
Qualifications: - Bachelor's Degree preferred
- Minimum 10 years' experience in senior housing marketing and/or operations, in a leadership role
- Knowledge of customer relations management programs
- Must be available to travel as needed
- Advanced knowledge of office technology including MS Office
- Strong organization and project coordination skills
- Attention to detail and ability to multi- task
- Strong communication skills
- Understanding of budgeting process including expense forecasting
- Comfortable working in high-pressure situations
- Team-oriented; willingness to pitch in and help out
- Self-motivated; takes initiative
- Good judgment; ability to prioritize and work independently
