Job DescriptionThe
Vice President, Customer Journey, Sales Tools & Data is a senior enterprise leader responsible for defining and delivering Visa's end-to-end customer journey platforms, data, and product operating model across and in partnership with Marketing, Sales, Customer Success, and Product intersections.
This role owns the vision, strategy, and roadmap for customer journey product tools and data ensuring experiences are designed holistically around the customer lifecycle, powered by trusted data and AI, and delivered through scalable, product-led platforms. The VP serves as a platform and transformation leader, driving enterprise consistency, modernization, and value realization across customer-facing ecosystems delivering in partnership with Technology.
Key ResponsibilitiesEnterprise Customer Journey Product Ownership- Own the end-to-end vision, strategy, and roadmap for customer journey tools and data across the full lifecycle, including lead management, pipeline visibility, quoting, onboarding/activation, expansion, retention, and next-best-action.
- Ensure integrated, data-driven customer experiences across Marketing, Sales, and Customer Success.
- Lead delivery across all value streams including Lead Management, Pipeline Management, CPQ/Quoting, and Next Best Sales Actions grounded on CRM Data Governance.
- Define and maintain a unified enterprise customer journey framework, reducing fragmentation while enabling scalable regional and segment execution.
Product, Platform & Data Leadership- Lead the customer journey product portfolio, including CRM and adjacent platforms, data assets, integrations, enablement tools, and AI-driven capabilities.
- Apply strong product management discipline: clear outcomes, roadmaps, prioritization, and value measurement.
- Own platform and vendor strategy in partnership with Technology, ensuring architectural integrity, scalability, and long-term value.
- Steward customer journey data models, governance, and usage in alignment with enterprise data standards.
AI, Automation & Insight Enablement- Define and execute an AI-enabled customer journey strategy, embedding intelligence, automation, and insights into platforms used by customer-facing teams.
- Partner with Data & Analytics and Technology leaders to ensure tools leverage trusted data, analytics, and telemetry to drive personalization, productivity, and decision quality.
- Ensure solutions align with enterprise architecture, data governance, and security standards
Enterprise Operating Model & Delivery Excellence- Drive enterprise process design and standardization across customer journey capabilities.
- Champion modern product and agile delivery models, accelerating speed to value while maintaining quality and governance.
- Establish clear decision rights, prioritization, and governance to balance enterprise consistency with flexibility.
Adoption, Change & Value Realization- Lead enterprise-level change management to ensure customer journey tools are embedded into workflows with sustained adoption.
- Define and track success measures tied to customer experience, productivity, cycle time, adoption, and business impact.
- Act as a visible transformation leader across commercial, product, data, and technology communities.
Leadership & Talent- Build and lead a global organization spanning product ownership, platform strategy, data enablement, delivery, and analytics.
- Establish clear accountability models, role clarity, and development paths.
- Foster a culture of ownership, transparency, and continuous improvement.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
QualificationsBasic Qualifications- 12 or more years of work experience with a bachelor's Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD
Preferred Qualifications- 15+ years of progressive leadership experience in Enterprise Product Management, Customer Journey Platforms, GTM Platforms, Data & Analytics, or Large-Scale Business Transformation.
- Demonstrated success leading end-to-end, enterprise customer journey or platform transformations in complex, global organizations.
- Deep experience owning platform portfolios, data assets, vendors, prioritization, and investment tradeoffs.
- Strong product mindset with hands-on experience implementing agile and product-led operating models.
- Ability to partner credibly with senior leaders across Sales, Marketing, Customer Success, Product, Data, Technology, and Finance.
- Experience in payments, financial services, SaaS, or large-scale B2B platform environments preferred.
- Leadership Attributes
- Enterprise platform and transformation leader with strong product, data, and technology fluency.
- Product-minded, customer-centric, and outcomes-driven.
- Comfortable leading through influence in highly matrixed, global organizations.
- Executive-level communicator able to translate complexity into scalable, outcome-oriented solutions.
U.S. Applicants OnlyThe estimated salary range for this position is $261,900.00 to $ 458,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work HoursVaries upon the needs of the department.
Travel RequirementsThis position requires travel 5-10% of the time.
Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
