The RoleWe're looking for a User Acquisition Manager to lead and scale our paid and organic growth efforts. You'll sit at the intersection of marketing, data, and product-owning the strategies that bring new users to the platform and keep our growth engine running. This role is ideal for someone who is obsessed with performance metrics, thrives in a fast-paced startup environment, and is excited by the rapidly evolving world of sports and prediction markets.
What You'll DoPaid Acquisition- Own and manage paid media campaigns across channels including Meta, Google, TikTok, Apple Search Ads, and programmatic networks
- Allocate and optimize budget to maximize user growth and return on ad spend (ROAS)
- Develop and iterate on creative strategy in partnership with design and content teams
- Monitor campaign performance daily and implement data-driven optimizations
Organic & Lifecycle Growth- Identify and scale organic acquisition channels including SEO, content, referral, and partnerships
- Work closely with the product team to optimize onboarding flows and improve activation rates
- Develop and test referral and incentive programs to drive word-of-mouth growth
- Analyze the full funnel from impression to engaged user and identify areas for improvement
Analytics & Reporting- Define, track, and report on key acquisition KPIs including CAC, LTV, ROAS, and install-to-registration rates
- Build dashboards and reporting frameworks to give real-time visibility into channel performance
- Conduct cohort analyses and A/B tests to continuously improve acquisition efficiency
- Partner with the data team to ensure accurate attribution and measurement across all channels
Cross-Functional Collaboration- Work alongside product, engineering, and finance teams to align growth initiatives with platform capabilities and business goals
- Communicate campaign performance and strategic recommendations clearly to leadership
- Stay ahead of industry trends, platform changes, and competitor strategies
Who You Are- Data-driven. You live in dashboards and spreadsheets. Every decision you make is grounded in numbers.
- Creative and strategic. You can zoom out to set direction and zoom in to write a compelling ad brief.
- Interested in sports. You follow games, understand fan culture, and get excited about the sports prediction space-or you're eager to dive in.
- Entrepreneurial. You're comfortable owning a function with limited oversight and building processes from the ground up.
- A strong communicator. You can distill complex performance data into clear narratives for any audience.
- Comfortable with ambiguity. You thrive in a fast-moving startup environment and know how to prioritize when everything feels urgent.
Qualifications- Bachelor's degree in Marketing, Business, Economics, or a related field from a competitive program
- At least 4 years of experience in performance marketing, user acquisition, or growth marketing
- Proven track record of scaling paid acquisition campaigns with measurable ROI
- Deep familiarity with major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.)
- Strong analytical skills with proficiency in Excel or Google Sheets; SQL or Python experience is a plus
- Experience with mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Branch
- Visa Sponsorship: We are unable to offer employment visa sponsorship for this position
Nice to Haves- Experience in consumer apps, sports, gaming, fantasy, or fintech
- Familiarity with App Store Optimization (ASO)
- Experience managing agency relationships or in-house creative teams
- Background in lifecycle marketing or CRM tools
Compensation & Details- Salary: 140,000 - 250,000 base, commensurate with experience
- Location: NoHo, New York City - in-person or hybrid arrangements available
- Benefits: Competitive equity package, health, dental, and vision coverage, unlimited PTO, and more
- Visa Sponsorship: We are unable to offer employment visa sponsorship for this position
How to ApplyIf you're passionate about growth and sports and want to help define the future of a high-growth startup, we'd love to hear from you. Send us your resume and a brief note on why you'd be a great fit for Onyx.
