We are seeking a
Brand Designer to develop distinctive packaging graphics and visual directions for new product lines and emerging brands. This role is focused on concept development through product-ready design, establishing the creative direction, visual language, and packaging systems.
Key Responsibilities:
- Design packaging, retail display graphics, and supporting collateral across multiple product lines and brands.
- Develop distinctive visual concepts for new brands, product launches, and packaging systems, incorporating AI throughout the creative process.
- Use advanced AI image-generation and visualization tools to explore concepts, develop creative directions, and visualize final packaging and retail executions before production.
- Translate approved creative concepts into structured, production-ready packaging and display layouts while preserving the integrity of the original design direction.
- Create and update product labels, inserts, POP displays, display headers, promotional graphics, and other print collateral.
- Manage packaging revisions, versioning, SKU variations, and rolling product updates across multiple brands and product categories.
- Prepare final print-production files, ensuring proper bleeds, color accuracy, image resolution, typography, alignment, and production specifications.
- Maintain organized working files, linked assets, and production artwork to support efficient scaling, revisions, and future product-line extensions.
- Collaborate cross-functionally with Creative, Product Development, Marketing, Merchandising, and Digital teams to ensure packaging and retail executions align with broader brand and e-commerce initiatives.
Qualifications
- 5+ years of experience in brand, packaging, or marketing design
- Strong visual design and production skills (layout, typography, composition)
- Proven ability to develop original, high-quality design concepts
Tools & Skills
- Adobe Creative Suite (strong InDesign, Photoshop, and Illustrator proficiency)
- AI tools (ChatGPT, NanoBanana Pro, Higgsfield, Veo, etc.)
- Strong understanding of packaging layout systems
